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The Future Laboratory

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Are you ready for change?

We are the trends intelligence and consumer foresight platform from The Future Laboratory, delivering market-leading insight to forward-thinking businesses. Join us – and future-proof your business

Future Five 2025

Macro Trends

Future Five 2025

Future Five is a trend briefing designed to help you navigate the key insights, opinions and future opportunities crucial for your strategic planning in the year ahead and beyond

Matrescence

Micro Trends

Matrescence

Matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents

Back-to-School Alphas

Behaviours

Back-to-School Alphas

Gen Alpha are earning ‘aura points’ at the start of the school season thanks to skincare smoothies, smellmaxxing, hiring glam squads and sanitising in style

Teen Menstrual Health

Markets

Teen Menstrual Health

The conversation around teen menstrual health is changing. Gen Alpha are coming of age in an environment where cultural stigmas and traditional views of menstrual management are being challenged

Post-hype Sneaker Market

Markets

Post-hype Sneaker Market

The future of the sneaker market is evolving beyond hype as brands tackle innovation, sustainability and shifting consumer demands to stay competitive in the race for dominance

News

Join our Synthocene Era online event and Asics sneakers made from its own waste materials

Join our Synthocene Era online event and Asics sneakers made from its own waste materials

Event : Artificial Intelligence : Webinar

Burberry revives archival gabardine outerwear and Gob launches mycelium earplugs

Burberry revives archival gabardine outerwear and Gob launches mycelium earplugs

Luxury : Pop-culture & Media : Fashion

Billy Boy introduces digital condoms and Netflix encourages snippets sharing

Billy Boy introduces digital condoms and Netflix encourages snippets sharing

Health & Wellness : Technology : Pop-culture & Media

Most Recent Articles

01 Matrescence

State of Retail: Australia

02 State of Retail: Australia

SkipFit: The Health Revolution

03 SkipFit: The Health Revolution

Future Five 2025 On-demand Webinar

04 Future Five 2025 On-demand Webinar

Future Five 2025

05 Future Five 2025

Content Commerce

06 Content Commerce

Pre-teen Protein

07 Pre-teen Protein

TFWA 2024: Tailored for Travellers

08 TFWA 2024: Tailored for Travellers

The Synthocene Era: Future:Poll

09 The Synthocene Era: Future:Poll

Back-to-School Alphas

10 Back-to-School Alphas

RSVP: AI Futures Online Event

RSVP: AI Futures Online Event

Join us online on 26 November 2024 to uncover what’s new and next in artificial intelligence and explore the prospects for human intelligence in 2025 and beyond.

Viewpoints

How to Master AI

How to Master AI

AI : Artificial Intelligence : Algorithm

Smart New Towns

Smart New Towns

Design : Future Spaces : Architecture

Upstream’s Fashion Remix

Upstream’s Fashion Remix

Fashion : Retail : Youth

South Africa’s Luxury Surge

South Africa’s Luxury Surge

Luxury : Fashion : South Africa

Modern Armour

Fashion : Society : US

Global Events

Paradigms 2024: Future of Branding

Big Ideas

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Material Matters 2024

Big Ideas

Material Matters 2024

Material Matters 2024 continued to showcase transformative materials, living up to its reputation as the 'design version of Desert Island Discs'

Regenerative Travel Summit 2024

Big Ideas

Regenerative Travel Summit 2024

As the climate crisis escalates, travel and tourism leaders gathered in New York to tackle what's new and next for regenerative tourism

FT Live Future of Retail 2024

Big Ideas

FT Live Future of Retail 2024

Investing in technology was top of the agenda as brands navigate how to incorporate generative AI into their retail strategies to better consumer experiences and foster loyalty

Imbibe Live 2024

Big Ideas

Imbibe Live 2024

Functional flavours, alcohol-free mixology and redefined wine took centre stage at Imbibe Live 2024 (1–2 July), the UK’s leading drinks trade show

Webinars

Future Five 2025 On-demand Webinar

Future Five 2025 On-demand Webinar

Webinar : The Future Laboratory : Foresight

RSVP: The Synthocene Era : AI Futures Online Event

RSVP: The Synthocene Era : AI Futures Online Event

Webinar : Foresight : AI

Sports and Leisure Futures 2024–2025 On-demand Webinar

Sports and Leisure Futures 2024–2025 On-demand Webinar

Webinar : The Future Laboratory : Foresight

Innovation Debrief 2024–2025 On-demand Webinar

Innovation Debrief 2024–2025 On-demand Webinar

Webinar : The Future Laboratory : Foresight

Food & Drink Futures 2024–2025 On-demand Webinar

Food & Drink Futures 2024–2025 On-demand Webinar

Webinar : The Future Laboratory : Foresight

Trends

Glow-up Getaways

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Scent Retail Futures

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

The Future of Sports Fandom

Macro Trends

The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era of fandom

Biofabricated Futures

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products

Spirited Synthesis

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Podcasts

Podcast: Des Fitzgerald on Cities of the Future

Podcast: Des Fitzgerald on Cities of the Future

Podcast : Back To The F**kture : Future Cities

Podcast: Dr Tasha Golden on the Impact of Art on Mental Health

Podcast: Dr Tasha Golden on the Impact of Art on Mental Health

Podcast : Back To The F**kture : Mental Health

Podcast: Dr Susanne Etti on the Reality of a Carbon Footprint

Podcast: Dr Susanne Etti on the Reality of a Carbon Footprint

Podcast : Back To The F**kture : Sustainability

Podcast: Carlota Rodben on the Future of Luxury and Emotion

Podcast: Carlota Rodben on the Future of Luxury and Emotion

Podcast : Back To The F**kture : Luxury

Podcast: Mimi Nicklin on CEOs Leading with Empathy

Podcast: Mimi Nicklin on CEOs Leading with Empathy

Podcast : Back To The F**kture : Tomorrow's Leadership

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