Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

IAM Weekend 2020 Show Report

This year’s symposium offered new perspectives on youth activism, remote connection in the Covid-19 age, and the downfall of human-centred design.

Sustainability : Media : Technology

Markets

Emerging Youth: Brazil

Disenfranchised by their president, young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media.

Youth : Media : Digital

Markets

The State of Luxury: Vietnam

With a burgeoning affluent middle class, Vietnam is entering a new era of luxury, bolstered by high-end developments and experience-led tourism.

Luxury : Travel : Retail

Markets

Food Waste Innovation

From food-sharing to upcycling, the growing need to create innovative and sustainable solutions to food waste presents a range of opportunities.

Food : Retail : Sustainability

Big Ideas

The rise of anti-social networks

No likes, no followers, no glossy digital persona – discover the nascent networks challenging major social platforms with curated, close-knit commu...

Technology : Social Media : Media

Markets

Generation Homebody

Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.

Youth : Fashion : Wellbeing

Markets

Emerging Youth: Indonesia

Indonesia’s largely rural youth population are using digital channels to learn, cultivate micro-communities and reconnect with Islam.

Youth : Media : Education

Markets

Romance Travel Reignited

Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened levels of self-...

Travel : Hospitality : Society

Markets

Psychedelic Wellness Market

Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and medical services.

Wellness : Travel : Medicine

Markets

Consumer Surveillance Market

Originally created as a means for retailers to generate targeted ads, consumer surveillance has evolved into a lucrative eco-system to analyse beha...

Retail : Data : Surveillance

Big Ideas

Food brands get a taste for fashion

From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal their persona...

Food : Drinks : Fashion

Big Ideas

The emerging youth zines causing media anarchy

Zines are becoming the platform of choice for youth in Malaysia, South Africa, China and Brazil to express alternative views away from regulated me...

Youth : Media : Generation Z

Big Ideas

Experiential luxury malls

Shedding their teen hangout reputation, retail centres are being given an experiential upgrade as operators set their sights on affluent luxury sho...

Luxury : Retail : Architecture

Markets

Death Positivity Market

Dying is driving new wellness conversations as brands work to transform end-of-life planning through more progressive and positive funer...

Wellness : Society : Security

Big Ideas

The spaces making zero-waste dining luxurious

Chefs and restaurateurs are proving that zero-waste can be high-end with a raft of new eateries representing the next generation of sustainable hos...

Food : Waste : Sustainability

Markets

The State of Luxury: South Korea

From culturally aware stores to VIP treatment for young male luxurians, all eyes are on South Korea as East Asia’s most exciting luxury ...

Luxury : Retail : Fashion

Markets

Data Commerce Market

People are regaining control of their data through a new digital economy that has the potential to benefit both individuals and their local community.

Technology : Data : Finance

Big Ideas

SMS is changing the face of customer service

Brands and retailers are using SMS to offer their expertise as a personal service rather than to simply encourage customers to buy more products.

Retail : Customer Service : Technology

Markets

Healthy Snacking Market

Urbanisation and an increasing preference for convenient, on-the-go food and drink are driving innovation in healthy snack formats.

Food : Retail : Convenience

Big Ideas

Interactive listening

Technology devices are becoming central to the listening experience, with interactive apps and AR tools revealing greater meaning behind the music.

Media : Technology : Music