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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Five emerging travel destinations in 2020
From Red Sea retreats to nomadic Mongolian adventures, in 2020 travellers will journey to these unexpected countries for unique sensorial experiences.
Travel
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Tourism
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Hospitality
Communities
Kindred Diners
This community is on a quest to make eating convivial, pleasurable yet thoughtful, building local communities around – and inspired by – food and d...
Food
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Drink
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Social
Big Ideas
Focused fitness classes
Beyond spinning and boxing lessons, new studios and classes are emerging focused on single-format exercise dedicated to improving technique and skill.
Wellness
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Fitness
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Conscious Deceleration
Markets
Georgia Travel Market
Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...
Travel
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Tourism
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Hospitality
Big Ideas
Five key themes from Web Summit 2019
Web Summit shifted its focus to people and the planet, and the ways in which technology can be a force for good at a time when citizens are warier ...
Technology
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Web Summit
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Web Summit 2019
Markets
The Future of Flight Wellness
With concern growing about the impact of regular travel on the body, consumers are looking for products and services to improve their wellbeing in ...
Wellness
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Flights
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Air Travel
Big Ideas
Diets for an evolving planet
The Eatelier founder Katinka Versendaal on creating speculative gastronomy to translate complex research into sensorial food experiences.
Culinary Technology
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Food & Drink
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Climate Change
Big Ideas
AI-driven mobility
As a precursor to fully autonomous vehicles, design studios are experimenting with integrating artificial intelligence into smaller, more agile f...
Technology
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Mobility
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Urbanisation
Markets
Teen Tech Welfare
Brands are playing an increasingly supportive role to parents and children to help them approach their digital lives more mindfully.
Media
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Technology
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Kids
Markets
British Spirits Market
In a gin-saturated market, British spirits brands are innovating with displaced tipples, bold branding and more sustainable production practices.
Alcohol
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Spirits
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Drinks
Big Ideas
Imperceptible realities at Dutch Design Week 2019
Meet the designers unravelling the hidden side of our technological systems, questioning territory ownership and daring to lay bare the amount of j...
Dutch Design Week
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Media
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Technology
Big Ideas
Circular store design
Consumers’ increasing interest in sustainable living is reflected in new retail destinations, where materials, design details and energy use ...
Retail
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Sustainability
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Design
Big Ideas
Generation Z are driving an arts revolution
Jaded by the vapid qualities of social media, young people are finding solace in traditional arts and culture – and brands are responding.
Media
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Youth
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Entertainment
Markets
Accessible Retail Market
Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse shoppers.
Retail
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Inclusivity
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Implicit Inclusivity
Big Ideas
By-product beauty
Skincare brands are turning waste ingredients into desirable beauty products that cater for the growing number of environmentally conscious consumers.
Beauty
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Ingredient
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Circular Economy
Big Ideas
Bio-bottles
As consumers become more knowledgeable about their waste, bottled drinks brands are responding with a series of material innovations.
Packaging
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Sustainability
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Material Futures
Markets
Certified Supplements Market
With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping through the indus...
Supplements
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Wellness
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Health
Markets
Staycation Market
With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is emerging.
Travel
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Hospitality
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Sustainability
Big Ideas
Key themes from Techfestival 2019
From citizens reclaiming data to positive endings, this year’s event was a global pledge to improve the future relationship between humans and tech...
Media
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Technology
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Dislocated World
Markets
Natural Wine Market
Fuelled by a rebellious yet responsible spirit, the natural category continues to flourish as a small but significant niche in the wine industry.
Food & Drink
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Wine
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Natural
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