Meet our Mexican Luxurians
Juan Pablo

Meet our Mexican Luxurians

Global – This tribe of luxury consumers support local designers, connect with the region’s culture and approach luxury with Mexico in mind.

Article/21557 c34
Film by Alejandro Avendaño, edited by James Maiki

Global – This tribe of luxury consumers supports local designers, connects with the region’s culture and approaches luxury with Mexico in mind.

Mexico is changing, and this is reflected in increased coverage of issues concerning the region in news media. Mexican fashion designers are finding success with statement pieces such as Anuar Layon’s Mexico is the Shit jacket, and a new-found sense of patriotism is sweeping the country.

Our Mexican Luxurians have a ‘consume local’ mindset and engage with the country’s rich artisanal culture. Marcela Solana, a Puebla-based fashion lecturer, believes that Mexico is an underrated country with lots to offer and and has lined her walls with artworks by local artists.

Tulum-based operating director of Slow Hospitality Juan Paplo Heredia says the idea of a trip to Oaxaca to buy textiles has suddenly become an appealing option. Deya Tarno, a fashion retailer and entrepreneur based in Monterrey, likes to champion local Mexican designers through her sense of style.

The Big Picture

  • Brands must move away from relying on traditional luxury markets such as the US and China. For more on the emerging luxurian mindset in Mexico, read our latest Tribe
  • For more on the changing face of luxury, purchase our Luxury Futures Report 2017
Discover More News
Apple’s Mac for Students campaign showcases university creativity and content creation

News

Apple’s Mac for Students campaign showcases university creativity and content creation

Apple’s latest campaign, Mac for Students, highlights the creativity and innovation of Japan’s university extracurricular groups, known as ‘circles’.
Youth : Sports & Leisure : Technology
New insurance product shields celebrities from cancel culture fallout

News

New insurance product shields celebrities from cancel culture fallout

A new insurance policy is offering high-profile individuals protection against the reputational and financial risks of cancel culture.
Finance : Pop-culture & Media : Society
Stat: Chinese consumers are prioritising spending on health and travel

News

Stat: Chinese consumers are prioritising spending on health and travel

Despite China’s economic slowdown, spending in key sectors is poised to grow, according to AlixPartners’ survey of 3,000 Chinese consumers. &n...
Health & Wellness : Luxury : Travel & Hospitality
Manchester City and Puma put AI-designed kits in fans’ hands

News

Manchester City and Puma put AI-designed kits in fans’ hands

Manchester City FC and Puma are giving fans a say in the club’s official 2026/2027 Third Kit, launching a global vote on 10 AI-generated designs.
Sport : Technology : AI
Nike launches After Dark Tour to empower women runners

News

Nike launches After Dark Tour to empower women runners

Nike is expanding its commitment to women’s sport with the launch of the After Dark Tour, a global night-time race series designed to celebrate and...
Sport : Running : Women In Sport
Stat: US teens double use of ChatGPT for schoolwork

News

Stat: US teens double use of ChatGPT for schoolwork

More than a quarter (26%) of US teenagers now use ChatGPT for schoolwork, doubling from 13% in 2023, according to a Pew Research Center survey.
Technology : AI : Gen Zalpha
Britannia’s tree-friendly billboards redefine outdoor advertising

News

Britannia’s tree-friendly billboards redefine outdoor advertising

Food product manufacturer Britannia and creative agency Talented are turning the traditional approach to billboards on its head with their latest c...
India : OOH : Advertising
Australian Open adopts animated live streams to transform sports viewing

News

Australian Open adopts animated live streams to transform sports viewing

The Australian Open 2025 is pioneering a new era of sports broadcasting with animated live streams reminiscent of Wii Sports.
Sport : Leisure : Media
Stat: Violence increasingly seen as an acceptable tool for change

News

Stat: Violence increasingly seen as an acceptable tool for change

The 2025 Edelman Trust Barometer reveals a seismic shift in public sentiment, with worldwide trust in institutions crumbling and grievance replacin...
Society : Edelman : Trust Barometer
Sephora explores the intersection of beauty and music with Faces of Music docuseries

News

Sephora explores the intersection of beauty and music with Faces of Music docuseries

Sephora has teamed up with Digitas Pictures and Imagine Documentaries to produce Faces of Music, a new Hulu docuseries highlighting the connection ...
Beauty : Music : Media
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN