Design Directions

Translating consumer trends into actionable designs, colour palettes and materials.

Secret Cinema

Design Directions

Secret Cinema

Secret Cinema is not much of a secret these days. For its latest show, Back to the Future, the company ramped up its pre-event offer, immersin...
Secret Cinema : Back To The Future : London
Foresta Lumina

Design Directions

Foresta Lumina

Magical moments are Moment Factory’s modus operandi. Whether it be the visual effects for Arcade Fire’s latest stadium tour or making airport ...
Moment Factory : Forest Lumina : Futuretainment
Tomorrow Machine: Packaging Visionaries

Design Directions

Tomorrow Machine: Packaging Visionaries

Swedish design studio Tomorrow Machine has set out to revolutionise the world of food packaging. By introducing new materials and employing poeti...
Packaging Futures : Sensory Splurge : Tomorrow Machine
Jibo

Design Directions

Jibo

Ask someone to name the most obvious sci-fi clichés and they’ll probably talk about flying cars, food in capsule form and teleportation. But the co...
Jibo : Social Robotics : MIT Media Lab
Meaningless Marks

Design Directions

Meaningless Marks

As our world becomes increasingly sophisticated and digitally connected, designers aim to remind us of life’s simple pleasures, by paring back to...
American Apparel : Nathalie Du Pasquier : Memphis Group
Archer Hotel

Design Directions

Archer Hotel

Tasteful surroundings, efficient staff and friendly service all come together to make staying in a hotel a treat rather than a chore. But the best ...
Archer : Hotel : Manhattan
Skin-sensual

Design Directions

Skin-sensual

Designers across a range of disciplines are drawing inspiration from the sensual and irregular qualities of the natural human form.
Texture : Tactility : Sensuality
Paris Collections: Men

Design Directions

Paris Collections: Men

Creativity was key this season during Paris Men’s Fashion Week, as menswear designers drew inspiration from famous works of art, found sketches and...
Andrea Crews : Issey Miyake : Raf Simons
Digital Revolution

Design Directions

Digital Revolution

Digital Revolution at London’s Barbican Centre guides visitors through the past, present and future of digital creativity.
Digital Revolution : The Barbican : Digital Art
Vessyl

Design Directions

Vessyl

The ubiquitous, everyday cup has been turned into an ingenious smart device.
The Flat Age Society : Self-Quants : Internet Of Things
Snarkitecture: Collaborative practice

Design Directions

Snarkitecture: Collaborative practice

An example of convergence in its most compelling form, Snarkitecture is a collaborative practice that incorporates different realms of design.
Snarkitecture : Experiential Luxury : En Noir
Men's Fashion Week: Milan spring/summer 2015

Design Directions

Men's Fashion Week: Milan spring/summer 2015

Milan is famous for its sense of style, not for rocking the fashion boat. Looks this season came from different camps, but managed to meet comfor...
Andrea Pompilio : Calvin Klein Collection : Daks
Material Pharmacy

Design Directions

Material Pharmacy

Sarah da Costa, from the Central Saint Martins Textile Futures course, has created a new way for people to self-medicate with her project Materia...
Material Futures : Central Saint Martins : Material Pharmacy
London Collections: Men spring/summer 2015

Design Directions

London Collections: Men spring/summer 2015

London is quickly becoming the jewel in the crown of men’s fashion, and this season designers have upped the ante once more.
Liam Hodges : Sankuanz : Sibling
Graduate Fashion Week 2014

Design Directions

Graduate Fashion Week 2014

Gutsy, raw talent was prevalent this year during Graduate Fashion Week. At new location The Old Truman Brewery in London's East End, graduates and ...
Holly Jayne Smith : Rebecca Rimmer : Birmingham University
Google Cube

Design Directions

Google Cube

As media adjusts to consumers that are used to having things their own way, some film-makers are reconsidering this model and giving viewers grea...
Google Cube : Semi Permanent : Transmedia
Studio Savvy: Interior Design

Design Directions

Studio Savvy: Interior Design

The founders of Savvy balance global commercial projects with work focused on their local community.
The FvF Apartment

Design Directions

The FvF Apartment

Digital interview magazine Freunde von Freunden’s Berlin Apartment brings the publication’s ethos to life. 
Freunden Von Freunden : Home From Home Hospitality : Berlin
Golden Age

Design Directions

Golden Age

Designers are creating atmospheric and theatrical spaces for luxury brands that have a revivalist, cinematic feel. Mixing retro inf...
Golden Age : Cinema : Interiors
Le Cinéma Olfactif

Design Directions

Le Cinéma Olfactif

Fake butter, burnt popcorn and body odour – these are the scents of cinemas these days. But fragrance brand Folie à Plusieurs wants to bring romant...
Soho House : Cinema : Fragrance
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