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Design Directions
Translating consumer trends into actionable designs, colour palettes and materials.
Design Directions
Biofabricated Futures
A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success
Design Directions
Rebranding Nature
To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding
Design Directions
Synthesised Beauty
The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine what sustainability looks like through bold, hyper-real formats and synthesised renderings
Design Directions
Seductive Opulence
As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery to craft alluring experiences
Design Directions
Synth-aesthetic Evolution
From dystopia to delight, an AI-aesthetic Revolution is transforming how we perceive and embrace artificial intelligence
Design Directions
Secret Cinema
Secret Cinema is not much of a secret these days. For its latest show, Back to the Future, the company ramped up its pre-event offer, immersin...
Secret Cinema
:
Back To The Future
:
London
Design Directions
Foresta Lumina
Magical moments are Moment Factory’s modus operandi. Whether it be the visual effects for Arcade Fire’s latest stadium tour or making airport ...
Moment Factory
:
Forest Lumina
:
Futuretainment
Design Directions
Tomorrow Machine: Packaging Visionaries
Swedish design studio Tomorrow Machine has set out to revolutionise the world of food packaging. By introducing new materials and employing poeti...
Packaging Futures
:
Sensory Splurge
:
Tomorrow Machine
Design Directions
Jibo
Ask someone to name the most obvious sci-fi clichés and they’ll probably talk about flying cars, food in capsule form and teleportation. But the co...
Jibo
:
Social Robotics
:
MIT Media Lab
Design Directions
Meaningless Marks
As our world becomes increasingly sophisticated and digitally connected, designers aim to remind us of life’s simple pleasures, by paring back to...
American Apparel
:
Nathalie Du Pasquier
:
Memphis Group
Design Directions
Archer Hotel
Tasteful surroundings, efficient staff and friendly service all come together to make staying in a hotel a treat rather than a chore. But the best ...
Archer
:
Hotel
:
Manhattan
Design Directions
Skin-sensual
Designers across a range of disciplines are drawing inspiration from the sensual and irregular qualities of the natural human form.
Texture
:
Tactility
:
Sensuality
Design Directions
Paris Collections: Men
Creativity was key this season during Paris Men’s Fashion Week, as menswear designers drew inspiration from famous works of art, found sketches and...
Andrea Crews
:
Issey Miyake
:
Raf Simons
Design Directions
Digital Revolution
Digital Revolution at London’s Barbican Centre guides visitors through the past, present and future of digital creativity.
Digital Revolution
:
The Barbican
:
Digital Art
Design Directions
Vessyl
The ubiquitous, everyday cup has been turned into an ingenious smart device.
The Flat Age Society
:
Self-Quants
:
Internet Of Things
Design Directions
Snarkitecture: Collaborative practice
An example of convergence in its most compelling form, Snarkitecture is a collaborative practice that incorporates different realms of design.
Snarkitecture
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Experiential Luxury
:
En Noir
Design Directions
Men's Fashion Week: Milan spring/summer 2015
Milan is famous for its sense of style, not for rocking the fashion boat. Looks this season came from different camps, but managed to meet comfor...
Andrea Pompilio
:
Calvin Klein Collection
:
Daks
Design Directions
Material Pharmacy
Sarah da Costa, from the Central Saint Martins Textile Futures course, has created a new way for people to self-medicate with her project Materia...
Material Futures
:
Central Saint Martins
:
Material Pharmacy
Design Directions
London Collections: Men spring/summer 2015
London is quickly becoming the jewel in the crown of men’s fashion, and this season designers have upped the ante once more.
Liam Hodges
:
Sankuanz
:
Sibling
Design Directions
Graduate Fashion Week 2014
Gutsy, raw talent was prevalent this year during Graduate Fashion Week. At new location The Old Truman Brewery in London's East End, graduates and ...
Holly Jayne Smith
:
Rebecca Rimmer
:
Birmingham University
Design Directions
Google Cube
As media adjusts to consumers that are used to having things their own way, some film-makers are reconsidering this model and giving viewers grea...
Google Cube
:
Semi Permanent
:
Transmedia
Design Directions
Studio Savvy: Interior Design
The founders of Savvy balance global commercial projects with work focused on their local community.
Design Directions
The FvF Apartment
Digital interview magazine Freunde von Freunden’s Berlin Apartment brings the publication’s ethos to life.
Freunden Von Freunden
:
Home From Home Hospitality
:
Berlin
Design Directions
Golden Age
Designers are creating atmospheric and theatrical spaces for luxury brands that have a revivalist, cinematic feel. Mixing retro inf...
Golden Age
:
Cinema
:
Interiors
Design Directions
Le Cinéma Olfactif
Fake butter, burnt popcorn and body odour – these are the scents of cinemas these days. But fragrance brand Folie à Plusieurs wants to bring romant...
Soho House
:
Cinema
:
Fragrance
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