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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Big Ideas
Café disloyalty cards gain stamp of approval
Café disloyalty cards gain stamp of approval
Café
:
Community
:
Disloyalty
Big Ideas
Luxury brands make Korea move to target Asia
Luxury brands make Korea move to target Asia
Louis Vuitton
:
Seoul
:
Shopping
Big Ideas
Kraft reveals new data on environmental impact
Kraft reveals new data on environmental impact
Environment
:
Footprint
:
Kraft
Big Ideas
Banksy campaign is a steal for hotel guests
Banksy campaign is a steal for hotel guests
Hotels
:
Art
:
Banksy
Big Ideas
Partners are a good match for new men’s store
Partners are a good match for new men’s store
Park & Bond
:
GQ
:
Gilt Group
Design Directions
Design Miami/ 2011
A thought-provoking assortment of work was offered at Design Miami/ this year with a creative mix of historical and new pieces exploring themes of ...
Natur
:
Armour
:
Amaglamate
Markets
Flash sales here to stay
New York – The flash sales market arrived with the recession in 2008 and now that online consumers have become used to discounted merchandise and s...
Gilt Group
:
M-commerce
:
Flash Sales
Big Ideas
Portas goes to town on the future of retail
Portas goes to town on the future of retail
Mary Portas
:
High-street
:
Town Planning
Big Ideas
Adidas bucks price trend in India with $1 shoes
Adidas bucks price trend in India with $1 shoes
Adidas
:
Footwear
:
$1 Shoe
Big Ideas
Coca-Cola caps top ad with a rise in sales
Coca-Cola caps top ad with a rise in sales
Coca-Cola
:
Beverages
:
Advertising
Big Ideas
Facebook game helps spread joy and funding
Facebook game helps spread joy and funding
Facebok
:
Children
:
Gaming
Big Ideas
Rental site lets users take bikes for a spin
Rental site lets users take bikes for a spin
Spinlister
:
Cycling
:
Collaborate
Big Ideas
Russian retail on the slow road to recovery
Russian retail on the slow road to recovery
Russia
:
Recovery
:
Clothing
Big Ideas
The Future Laboratory partners with NewsLifeMedia
The Future Laboratory partners with NewsLifeMedia
The Future Laboratory
:
Media
:
Collaboration
Design Directions
Mad Science
In the Anarconomy Decade, new and previously unthinkable ideas are forming, and people are rethinking the way food is made and consumed.
Food Deisgn
:
Sensory
:
Conviviality Culture
Big Ideas
US web users find a place for geolocation apps
US web users find a place for geolocation apps
Gaming
:
Apps
:
Discounts
Big Ideas
Patagonia Media shows an uncommon thread
Patagonia Media shows an uncommon thread
Patagonia
:
We-Commerce
:
Common Threads Initiative
Big Ideas
Local Brazilian currency hits the right note
Local Brazilian currency hits the right note
Currency
:
Brazil
:
Money
Big Ideas
eBay uses QR codes to get window shoppers giving
eBay uses QR codes to get window shoppers giving
Toys
:
EBay
:
QR
Big Ideas
Fashion brand likes new F-commerce initiative
Fashion brand likes new F-commerce initiative
Oscar De La Renta
:
Diane Von Furstenburg
:
Cartier
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