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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
RFID hangers ensure retail vision remains on track
RFID hangers ensure retail vision remains on track
Hangers
:
RFID
:
Clothing
Big Ideas
Brazil's online luxury sales to soar by 2014
Brazil’s online luxury sales to soar by 2014
Brazil
:
S‹o Paulo
:
Herald Tribune
Big Ideas
Smartphone upsurge is changing shopping habits
Smartphone upsurge is changing shopping habits
Smartphones
:
Mobile
:
M-commerce
Design Directions
Heavy Industry
With increasing pressure on space and resources, consumers are seeking products and services that offer compact and practical solutions.
Utility
:
Industrial
:
Waste
Big Ideas
Champagne to bubble over as grape prices rise
Champagne to bubble over as grape prices rise
Champagne
:
Grapes
:
Laurent Perrier
Big Ideas
Value model at the core of Morrisons success
Value model at the core of Morrisons success
Morrisons
:
Sainsbury's
:
Twin-track Economy
Big Ideas
Growth in Indian luxury sales continues apace
Growth in Indian luxury sales continues apace
Delhi
:
New Luxury Millennials
:
New Emerging Affluents
Big Ideas
Tesco branches out into beauty salon market
Tesco branches out into beauty salon market
Spa
:
Regis
:
Tesco
Big Ideas
Cash-strapped consumers turn to coupons for deals
Cash-strapped consumers turn to coupons for deals
Shopping
:
Deals
:
Economy
Big Ideas
App celebrates Starbucks, Santa and smartphones
App celebrates Starbucks, Santa and smartphones
Augmented Reality
:
Starbucks
:
Animation
Big Ideas
Website helps people to gear up for adventure
Website helps people to gear up for adventure
Travel
:
Gadgets
:
Qraft
Big Ideas
People power opens virtual marketplace
People power opens virtual marketplace
Coffee & Power
:
Currency
:
Virtual
Design Directions
Paris fashion week S/S 12
As ever in the city that closed the four major fashion weeks, drama and theatricality were played out on the catwalk at the Paris spring/summer 201...
Revivlaism
:
Az-tech
:
Tactile Purity
Big Ideas
Singaporeans sign up for careful luxury spending
Singaporeans sign up for careful luxury spending
Consumer Spending
:
MasterCard
:
Shopping
Big Ideas
Hong Kong’s new luxury mall dedicated to men
By Alison Bishop
Landmark
:
Hong Kong
:
Menswear
Big Ideas
Online Media is more discreet at Kiosked
Online Media is more discreet at Kiosked
Advertising
:
E-commerce
:
Embedded
Big Ideas
App heralds new era for hailing London taxis
App heralds new era for hailing London taxis
Travel
:
Taxi
:
Mobile
Big Ideas
Business Travel & Hospitality boosts Asian economy hotel market
Business Travel & Hospitality boosts Asian economy hotel market
Hotels
:
Economy
:
InterContinental
Big Ideas
Web to sparkle in battle for Christmas spend
Web to sparkle in battle for Christmas spend
E-commerce
:
Kelkoo
:
Centre For Retail Research
Design Directions
London fashion week S/S 12
This season, the overall mood in London was that of collaged experimentation on feminine, elegant, streamlined looks.
Super Minimal
:
Nicoll
:
PVC
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