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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Mobile game breeds Disney croc for the big pond
Mobile game breeds Disney croc for the big pond
Gaming
:
Disney
:
Social Media
Design Directions
Super Authentic
Super Authentic
Nostalgia
:
Vintage
:
Leisure
Big Ideas
Retail culture gets techy in Middle East and Africa
Retail culture gets techy in Middle East and Africa
Phy-gital
:
Store Envirnoment
:
Augmented Retail
Markets
Hot Luxury: Brazil’s retail potential
Retailers and brands were focused on the retail potential of Brazil at the International Herald Tribune (IHT) luxury conference earlier this month ...
IHT
:
Suzy Menkes
:
BRICs
Big Ideas
Pay-by-phone app set to transform m-commerce
Pay-by-phone app set to transform m-commerce
M-commerce
:
Smart Phones
:
App
Big Ideas
Barneys goes gaga in time for the holidays
Barneys goes gaga in time for the holidays
Lady Gaga
:
Barneys
:
New York
Big Ideas
Flash sales gain global reach
Flash sales gain global reach
Flash
:
Yoox
:
Gilt Group
Big Ideas
Budgeting drinkers lift spirits with luxury brands
Budgeting drinkers lift spirits with luxury brands
Recession
:
Ivan Menezes
:
Ciroc
Big Ideas
Fashion website turns runway shows into sales
Fashion website turns runway shows into sales
Moda Operandi
:
Conde Nast
:
Flash
Design Directions
Sensoria
Reeling from an era of excess, luxury designers are adopting a rough and raw aesthetic as an antidote to the inauthentic gloss and shine of the 2000s.
Coffee
:
Sensory
:
Industrial
Big Ideas
Clicks and bricks merge for Christmas pop-up stores
Clicks and bricks merge for Christmas pop-up stores
Holiday
:
Christmas
:
Pop-up
Markets
Hot Luxury: Brazil’s rising consumer demand
Brazil is a country waking up to the luxury industry due to rising consumer demand and a rush of international brands keen to expand there, accordi...
IHT
:
Suzy Menkes
:
BRICs
Big Ideas
Luxury footwear brands step up men’s offer
Luxury footwear brands step up men’s offer
Jimmy Choo
:
Christian Louboutin
:
Footwear
Big Ideas
Village life in store for Ted Baker consumers
Village life in store for Ted Baker consumers
Store Design
:
Visual Merchandising
:
Retail Concept
Big Ideas
Dutch pig farming stands out from the crowd
Dutch pig farming stands out from the crowd
Farming
:
Pigs
:
Sustainable
Big Ideas
RFID hangers ensure retail vision remains on track
RFID hangers ensure retail vision remains on track
Hangers
:
RFID
:
Clothing
Big Ideas
Brazil's online luxury sales to soar by 2014
Brazil’s online luxury sales to soar by 2014
Brazil
:
S‹o Paulo
:
Herald Tribune
Big Ideas
Smartphone upsurge is changing shopping habits
Smartphone upsurge is changing shopping habits
Smartphones
:
Mobile
:
M-commerce
Design Directions
Heavy Industry
With increasing pressure on space and resources, consumers are seeking products and services that offer compact and practical solutions.
Utility
:
Industrial
:
Waste
Big Ideas
Champagne to bubble over as grape prices rise
Champagne to bubble over as grape prices rise
Champagne
:
Grapes
:
Laurent Perrier
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