Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Boomers: Ageing to Becoming
Gen X: Ambiguity to Advocacy
Gen Z: Vision to Contradiction
Alphas: Sandbox to Roblox
Home entertainment retail in Sport & Leisurely shift

Big Ideas

Home entertainment retail in Sport & Leisurely shift

Home entertainment retail in Sport & Leisurely shift
Entertainment : DVDs : Gaming
Virtual retail touches down in adidas store

Big Ideas

Virtual retail touches down in adidas store

Virtual retail touches down in adidas store
Adidas : Virtual : Technology
E-commerce no longer a luxury for premium brands

Big Ideas

E-commerce no longer a luxury for premium brands

E-commerce no longer a luxury for premium brands
E-commerce : Digital : Online
Rise in convenience in store for consumers

Big Ideas

Rise in convenience in store for consumers

Rise in convenience in store for consumers
Convenience : Store Formats : Planet Retail
Nokia introduces taxis by touch to Taiwan

Big Ideas

Nokia introduces taxis by touch to Taiwan

Nokia introduces taxis by touch to Taiwan
Mobiles : Taxi : Nokia
Milan fashion week S/S 12

Design Directions

Milan fashion week S/S 12

Milan Fashion Week was full of life, vibrancy and colour with offerings for the spring/summer 2012 collections. Nostalgic prints from the ‘30s and ...
Nostalgia : Feminine : Katrantzou
India a land of opportunity for luxury brands

Big Ideas

India a land of opportunity for luxury brands

India a land of opportunity for luxury brands
Emerging Markets : Delhi : AT Kearney
Publishers target kids as Gen D goes app crazy

Big Ideas

Publishers target kids as Gen D goes app crazy

Publishers target kids as Gen D goes app crazy
Apps : Publishing : Entertainment
Online mini-series lets viewers dress the part

Big Ideas

Online mini-series lets viewers dress the part

Online mini-series lets viewers dress the part
Direct-to-Consumer : Tv : Old Navy
Samsung takes a bite of Apple’s pie with a pop-up shop

Big Ideas

Samsung takes a bite of Apple’s pie with a pop-up shop

Samsung takes a bite of Apple’s pie with a pop-up shop
Samsung : Apple : Sydney
McDonald’s serves up tv for diners

Big Ideas

McDonald’s serves up tv for diners

McDonald’s serves up tv for diners
Channelport : McDonalds : Tv
NationalField adds social layer to business interaction

Big Ideas

NationalField adds social layer to business interaction

NationalField adds social layer to business interaction
NationalField : Start-ups : Social Media
Millionaires and billionaires increase control of world’s wealth

Big Ideas

Millionaires and billionaires increase control of world’s wealth

Millionaires and billionaires increase control of world’s wealth
High Net Worths : Wealth : Millionnaires
E-commerce soars as UK high street stalls

Big Ideas

E-commerce soars as UK high street stalls

E-commerce : High-street : Shopping
Luxury goods sales defy economic downturn

Big Ideas

Luxury goods sales defy economic downturn

Luxury goods sales defy economic downturn
High Net Worths : Prestige : LVMH
Smartphone campaign delves deep into women’s handbags

Big Ideas

Smartphone campaign delves deep into women’s handbags

Smartphone campaign delves deep into women’s handbags
Tokyo : Smart Phones : Handbags
Poundland in prime position to ride the recession

Big Ideas

Poundland in prime position to ride the recession

Poundland in prime position to ride the recession
Budget : Value : Shopping
Affluent Indians are among the youngest in Asia

Big Ideas

Affluent Indians are among the youngest in Asia

Affluent Indians are among the youngest in Asia
High Net Worths : Wealth : Delhi
US consumers rely on mobiles when shopping

Big Ideas

US consumers rely on mobiles when shopping

US consumers rely on mobiles when shopping
Google : Research : RO-PO
Retail Analysis: Milan’s first luxury department store prefers micro and no-logo

Big Ideas

Retail Analysis: Milan’s first luxury department store prefers micro and no-logo

Milan’s first luxury department store prefers micro and no-logo
Milan : Excelsior : Department Stores
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