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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Check out the hotel that wants to make friends
Check out the hotel that wants to make friends
Bespoke
:
Boutiques
:
Customer Survey
Micro Trends
Positive Patriotism
The positive emotion of patriotism and pro-local can turn into the negative anger of protectionism, anti-globalism and nationalism. Brands who walk...
Patriotic
:
Turbulent Teens
:
Stone Island
Micro Trends
UPDATE: Infosthetics
We first reported on the Infosthetics trend when we noticed that designers, scientists and artists were creating visually innovative ways of presen...
Digital
:
Culturomics
:
Google Labs
Viewpoints
Matt Watkins : Gamifying public transport
Mudlark creative and technical director Matt Watkins talks about gamifying public transport.
Chromaroma
:
Matt Wakins
:
Games
Design Directions
Paris Menswear S/S 12
Softness and elegance were evident at many of the shows at Paris Menswear for spring/summer 2012. Graceful drapery, layering and fluid lengths were...
Drapery
:
Layering
:
Fluid
Big Ideas
Facebook page adds new voice in Middle East
Facebook page adds new voice in Middle East
Democracy
:
Facebook
:
Social Media
Micro Trends
Game Systems
Recognising the coming era of Ubiquitous Gaming Culture, a few pioneers are not only adding a gaming layer to the everyday, they are completely re-...
School
:
Hyperglance
:
Software
Design Directions
Milan Menswear S/S 12
Milan fashion week seemed to suggest that spring/summer 2012 will be a lively season for colour and print. This season, many designers took vintage...
Vintage
:
Print
:
Imperfect
Big Ideas
UK in new baby boom as population reaches 62m
UK in new baby boom as population reaches 62m
Growth
:
Birth Control
:
ONS
Big Ideas
Marriott offers a glimpse of the hotel game
Marriott offers a glimpse of the hotel game
Gaming
:
Facebook Games
:
Points
Big Ideas
Anime singer makes an impression on US stage
Anime singer makes an impression on US stage
Augmented Reality
:
Music
:
Live Music
Micro Trends
Sustainable Sushi
Sushi, the artful Japanese dish, is edging higher up the critical list every day. In response to the alarming consequences on the marine environmen...
Organic
:
Fishing
:
Eco-conscious
Big Ideas
Xbox interface can bring Media to life
Xbox interface can bring Media to life
Gaming
:
Twitter
:
Microsoft
Design Directions
GFW 2011
Graduate Fashion Week was full of highly creative and wearable collections this year. Impressive prints and long, minimalist silhouettes prevailed,...
Oversized
:
Minimal
:
Statement
Micro Trends
F-Commerce
Online retailers are opening store fronts on Facebook, enabling visitors to buy, like and share items with friends. Brands are using the social fea...
Gaming
:
Exchange
:
Store Credits
Design Directions
Off the Grid
The Anarconomy Decade offers a new way of thinking, while an unpredictable attitude retains the possibility of risk and unrest. Some designers are ...
Art Deco
:
Pattern
:
Colour
Big Ideas
Think Blue campaign sets players on eco trip
Think Blue campaign sets players on eco trip
Sustainability
:
Conservation
:
Environment
Viewpoints
Sam Bompas : Experiential food
Bompas & Parr co-founder Sam Bompas talks about experiential food.
Bompas & Parr
:
Sam Bompas
:
Experiential Food
Big Ideas
Retailers play ball as prom wear sales soar
Retailers play ball as prom wear sales soar
Asos
:
Teenagers
:
Teen Fashion
Design Directions
Soft Reduction
LS:N Global has previously reported on the rise of simplicity in The New Sobriety and Super Minimalism, a response to consumers cutting back and re...
Craft
:
Wood
:
Minimal
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