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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Diners rewarded for turning off their phones
Diners rewarded for turning off their phones
Restaurant
:
Mobile
:
Off
Big Ideas
Organic personal care a natural choice in Asia
Organic personal care a natural choice in Asia
Organic
:
Personal
:
Cosmetics
Micro Trends
Mavant-Garde
Inviting a big-name avant-garde designer or architect to design your store is a well-trodden path for luxury brands keen to impress their cultured ...
Avant-garde
:
Masstige
:
Design
Markets
Indonesia market
With their incomes rising, Indonesia’s emerging affluents are online and spending more – even bottom-of-pyramid consumers, who will spend $400bn (€...
Indonesia
:
Jakarta
:
Jakarta Globe
Big Ideas
Tee time for Turnberry’s South American tourists
Tee time for Turnberry’s South American tourists
Golf
:
Turnberry
:
Ayreshire
Big Ideas
Waitrose goes against the grain with BRIC wines
Waitrose goes against the grain with BRIC wines
Wines
:
BRICs
:
Waitrose
Big Ideas
Twheel makes Twitter a more rounded experience
Twheel makes Twitter a more rounded experience
Helsinki
:
Twheel
:
Fluid Interaction
Markets
Beauty retail: counter culture
‘More premium services are being offered at the counter in the beauty retail sector as retailers explore new ways of enticing customers into stores...
Euromonitor
:
Shiseido
:
The Ginza
Big Ideas
Brands spot Chinese premium water opportunity
Brands spot Chinese premium water opportunity
China
:
Evian
:
Kunlun Mountains
Big Ideas
Retailers branch out into booming Nigeria
Retailers branch out into booming Nigeria
Nigeria
:
Massmart
:
Spar
Markets
Vietnam’s Luxury Consumers
Vietnam has luxury consumers, but not as many as you might think.
Vietnam
:
Santai Spa
:
Hanoi
Big Ideas
Hilton welcomes Chinese with designer slippers
Hilton welcomes Chinese with designer slippers
Hilton Hotels & Resorts
:
Vivienne Tam
:
Dragon
Big Ideas
Australian retailers set sights on m-commerce
Australian retailers set sights on m-commerce
M-commerce
:
Mobile
:
Smart Phones
Big Ideas
Transforming car set to hit the roads by 2013
Transforming car set to hit the roads by 2013
Cars
:
Transforming
:
MIT Media Lab
Micro Trends
Stakeholder Brands
Lifestyle brands, restaurants and fashion retailers are inviting their biggest fans and consumers to become stakeholders, through bonds and click-t...
Bonds
:
Shares
:
Investment
Big Ideas
Natural ingredients to drive US cosmetics market
Natural ingredients to drive US cosmetics market
Cosmetics
:
Chemicals
:
Sustainable
Big Ideas
LuluLemon opens dance class and shopping club
LuluLemon opens dance class and shopping club
Sportswear
:
Ivviva
:
Lululemon
Big Ideas
Flexible battery ushers in new electronics era
Flexible battery ushers in new electronics era
Flexible
:
Film
:
Battery
Big Ideas
Urban agriculture takes root with Agri-Cube
Urban agriculture takes root with Agri-Cube
Japan
:
Agri-cube
:
Daiwa House
Big Ideas
Retail Analysis: Louis Vuitton opens exclusive Shanghai Maison for Chinese super-rich
Retail Analysis: Louis Vuitton opens exclusive Shanghai Maison for Chinese super-rich
Louis Vuitton
:
Shanghai
:
Maison
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