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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Viewpoints
Jamie Ryan Dee : Tumblr stardom
Tumblr star Jamie Ryan Dee talks about his newfound fame.
Tumblr
:
Jamie Ryan Dee
:
Blogs
Big Ideas
Health apps grow as users quantify themselves
Health apps grow as users quantify themselves
Fuel Band
:
Up Wristband
:
Self Quants
Big Ideas
Virgin treats customers to a first-class tour
Virgin treats customers to a first-class tour
Virgin Atlantic
:
First Class
:
Planeview
Big Ideas
Britain’s rich get richer in two-speed economy
Britain’s rich get richer in two-speed economy
Twin-track Economy
:
Wealthy
:
Money
Big Ideas
US shoppers cross over for new highs and lows
US shoppers cross over for new highs and lows
MasterCard
:
WWD
:
Nordstrom
Big Ideas
Food & Wine magazine opens first restaurant
Food & Wine magazine opens first restaurant
Food & Wine
:
Restaurant
:
St Regis
Big Ideas
Apps give luxury brands a wealth of connections
Apps give luxury brands a wealth of connections
Apps
:
Connections
:
Mobile
Big Ideas
Noma on course to open London pop-up restaurant
Noma on course to open London pop-up restaurant
Noma
:
Claridges
:
Restaurant
Big Ideas
Retail Analysis: Daikanyama T-Site caters for shoppers and loungers
Daikanyama T-Site caters for shoppers and loungers
Daikanyama T-Site
:
Klein Dytham
:
Tokyo
Communities
New Bikers
Motorcycles are no longer just for suburban roughnecks. There is a new breed of urban gentlemen kick-starting a different sort of engine. They opt ...
Architecture Australia
:
Rockers
:
Gentlemen Motorbike Coalition
Big Ideas
China revives old models to boost car industry
China revives old models to boost car industry
China
:
Cars
:
Nostalgia
Big Ideas
Wealthy drivers rev up China’s used car sales
Wealthy drivers rev up China’s used car sales
China
:
Second-hand
:
Cars
Big Ideas
Lexus gears up for new customer service push
Lexus gears up for new customer service push
Lexus
:
Customer Service
:
Technical
Big Ideas
More users take a Fancy to social selling site
More users take a Fancy to social selling site
Fancy
:
Pinterest
:
Social Networks
Big Ideas
Women lead the way at ArabNet Digital Summit
Women lead the way at ArabNet Digital Summit
Middle East
:
Chartered Institute Of Personnel And Development
:
E-publishing
Big Ideas
Age concern prevalent among wealthy Americans
Age concern prevalent among wealthy Americans
Beauty
:
Appearance
:
Hair Colouring
Big Ideas
Tumblr could overtake blogs in online searches
Tumblr could overtake blogs in online searches
Tumblr
:
Search
:
Google
Big Ideas
Millennials want tailoring and tech in new cars
Millennials want tailoring and tech in new cars
Automotive
:
Europeans
:
Hands-Free
Big Ideas
Livehoods puts check-in locations on the map
Livehoods puts check-in locations on the map
Livehoods
:
Digital
:
Map
Micro Trends
Fest-vertorials
Magazines and newspapers are launching festivals in a bid to engage their readers, add depth to their brand and reinforce their credentials as thou...
Festivals
:
Editorial
:
Magazines
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