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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Big Ideas
Foursquare launches vouchers to raise income
Foursquare launches vouchers to raise income
Foursquare
:
Merchant
:
Check-in
Big Ideas
Indonesians acquire taste for overseas Travel & Hospitality
Indonesians acquire taste for overseas Travel & Hospitality
Inonesia
:
Tourism
:
C-class
Big Ideas
BRIC tourists change the Paris luxury landscape
BRIC tourists change the Paris luxury landscape
China
:
Brazil
:
Russia
Viewpoints
Chris Prescott : Gamified shopping
Fantasy Shopper co-founder Chris Prescott talks about ramified shopping.
Gamification
:
Chris Prescott
:
Fantasy Shopper
Big Ideas
Investment in apps is a smart move for brands
Investment in apps is a smart move for brands
Mobile
:
Apps
:
Time
Big Ideas
Canadian Mint chips in with digital currency
Canadian Mint chips in with digital currency
MintChip
:
V-currency
:
Money
Big Ideas
Walmart offers click and cash for Just Nots
Walmart offers click and cash for Just Nots
Walmart
:
Supermarket
:
Click & Collect
Big Ideas
UK sex toy industry buzzing as demand rises
UK sex toy industry buzzing as demand rises
Sex
:
Toys
:
Lovehoney
Big Ideas
Nowness reaches out to luxury consumers in China
Nowness reaches out to luxury consumers in China
China
:
Nowness
:
Mandarin
Big Ideas
C&A Brazil brings social media to the retail party
C&A Brazil brings social media to the retail party
C&A
:
Facebook
:
App
Design Directions
Milan 2012: Part 1
Milan 2012: Part 1
Emotional Functionality
:
Sobriety
:
Craft
Big Ideas
Interactive web retail finds new Perch offline
Interactive web retail finds new Perch offline
Perch
:
Digital Projection
:
Visual Merchandising
Markets
Mezcal makeover
Mezcal, the Mexican spirit previously associated with moonshine rather than margarita and seen as tequila’s unfashionable country cousin, is ...
Mezcal
:
Mexico
:
Los Amantes
Big Ideas
Airlines monetise Twitter feed with TweetAFlight
Airlines monetise Twitter feed with TweetAFlight
TweetAFlight
:
Airlines
:
Social Media
Big Ideas
App signals new support for citizen journalism
App signals new support for citizen journalism
Guardian
:
Citizen Journalism
:
App
Viewpoints
Jamie Ryan Dee : Tumblr stardom
Tumblr star Jamie Ryan Dee talks about his newfound fame.
Tumblr
:
Jamie Ryan Dee
:
Blogs
Big Ideas
Health apps grow as users quantify themselves
Health apps grow as users quantify themselves
Fuel Band
:
Up Wristband
:
Self Quants
Big Ideas
Virgin treats customers to a first-class tour
Virgin treats customers to a first-class tour
Virgin Atlantic
:
First Class
:
Planeview
Big Ideas
Britain’s rich get richer in two-speed economy
Britain’s rich get richer in two-speed economy
Twin-track Economy
:
Wealthy
:
Money
Big Ideas
US shoppers cross over for new highs and lows
US shoppers cross over for new highs and lows
MasterCard
:
WWD
:
Nordstrom
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