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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Brazilian blogger collective joins e-commerce
Brazilian blogger collective joins e-commerce
F-hits
:
Bloggers
:
Brazil
Markets
Luxury market invests in ‘mini-me’ kidswear
Global – Luxury brands are banking on HNWI customers shopping for their children to boost post-recession sales. A host of new designerwear co...
HNWIs
:
Childrenswear
:
NPD Group
Big Ideas
Old electronics could be a sustainable business
Old electronics could be a sustainable business
O2
:
Gadgets
:
Vouchers
Communities
DIY Foodies
Raised on a healthy diet of openness, experimentation and information-sharing on the internet, DIY Foodies are bringing home the bacon.
Food
:
Cookery School
:
Trucks
Big Ideas
Celebrity cereal additions pop up on Twitter
Celebrity cereal additions pop up on Twitter
Totes Amazeballs
:
Kellogs
:
Cereal
Big Ideas
Oscar De la Renta sources ideas from the crowd
Oscar De la Renta sources ideas from the crowd
Facebook
:
Crowdsource
:
Content
Big Ideas
Facebook acts as brands question F-commerce
Facebook acts as brands question F-commerce
Facebook
:
F-commerce
:
Oscar De La Renta
Big Ideas
German car market in fast lane as EU sales stall
German car market in fast lane as EU sales stall
Germany
:
Peugeot-Citroën
:
PSA
Big Ideas
Harrods follows the crowd on Burberry selection
Harrods follows the crowd on Burberry selection
Burberry
:
Harrods
:
Facebook
Big Ideas
India's Generation I are the next big spenders
India’s Generation I are the next big spenders
China
:
Emerging Economy
:
Consumer Spending
Big Ideas
China set to be world leader in outbound Travel & Hospitality
China set to be world leader in outbound Travel & Hospitality
China Outbound Tourism Research Institute
:
Tourism
:
Travel
Big Ideas
Samsung sees double with new Duos smartphones
Samsung sees double with new Duos smartphones
Samsung
:
India
:
Emerging Markets
Markets
Singles Rising
An increasing variety of lifestyle options is making living alone more attractive to people. Instead of feeling lonely or isolated, new singles are...
Eurostat
:
Government Office For Science
:
Singles
Big Ideas
Mid-market retail brands feel the squeeze in UK
Mid-market retail brands feel the squeeze in UK
Aldi
:
Lidl
:
Waitrose
Big Ideas
Film reflects potential of glass technology
Film reflects potential of glass technology
Touch-screen
:
Digital Futures
:
Tv
Viewpoints
Carri Munden : Netstalgia
Cassette Playa director and head designer Carri Munden talks Netstalgia.
Tumblr
:
Carri Munden
:
Social Networking
Big Ideas
PayPal eyes payment deals with physical retailers
PayPal eyes payment deals with physical retailers
PayPal
:
Tills
:
Cash-wrap
Big Ideas
Australia makes it plain on tobacco branding
Australia makes it plain on tobacco branding
Cigarettes
:
Packaging
:
Legislation
Big Ideas
Glamour taxis along in new m-commerce drive
Glamour taxis along in new m-commerce drive
Glamour
:
M-commerce
:
Taxis
Big Ideas
UK retailer gets in training on denim sales
UK retailer gets in training on denim sales
Selfridges
:
Denim
:
Nudie
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