Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Big Ideas

Nestlé to cut out all artificial ingredients

Nestle : Confectionary : Chocolate

Design Directions

Sublime Materiality

As we enter a period which LS:N Global has described as The New Sublimity consumers are questioning what they must do in order to feel fulfilled in...

Stuffocation : Minimal : Luxury

Design Directions

Milan Womenswear A/W 12

Designers in Milan celebrated femininity, offering a sense of fantasy and escapism. Varying from futuristic to baroque concepts, Italian fabrics an...

Baroque : Futuristic : Hyper-real

Big Ideas

Gucci turns its Hand to Japanese craftsmanship

Japan : Gucci : Craftsmanship

Big Ideas

Fashion label pins hopes on a new live event

Caslypso : St Barts : Pinterest

Big Ideas

IHG adopts an Even approach to staying healthy

Intercontinental Hotels Group : Spa : Wellness

Big Ideas

Healthy choice is the order of the day at McDonald’s

Build Your Meal : McDonalds : Healthy

Big Ideas

Budweiser campaign shows brand is on track

Budweiser : Beer : Advertising

Big Ideas

Raspberry Pi opens up computing to children

Raspberry Pi : Coding : Computing

Micro Trends

Pedal Power

Australians bought more than 11m bicycles between 2000 and 2010, according to the Australian Bureau of Statistics. That is a lot of bikes: more tha...

Cycling : Bikes : Perks And Mini

Big Ideas

Charging bag plugs into Sport & Leisure generation

Vodaphone : Richard Nicoll : Smart Phone

Big Ideas

Asia-Pacific leads the way in mobile app use

Asia Pacific : Mobiles : App

Big Ideas

Retail analysis: Konzepp, Hong Kong

Konzepp : Hong Kong : Store

Design Directions

Stockholm Furniture Fair 2012

Stockholm Furniture and Light Fair hosted a diversity of new design this year, with prevalent themes being functionality and notions of nostalgia.

Hauntology : Folk : Gotland University

Big Ideas

Russia’s Yandex teams up with Twitter

Yandex : Microsoft : Russia

Big Ideas

Brazilian blogger collective joins e-commerce

F-hits : Bloggers : Brazil

Markets

Luxury market invests in ‘mini-me’ kidswear

Global – Luxury brands are banking on HNWI customers shopping for their children to boost post-recession sales. A host of new designerwear co...

HNWIs : Childrenswear : NPD Group

Big Ideas

Old electronics could be a sustainable business

O2 : Gadgets : Vouchers

Communities

DIY Foodies

Raised on a healthy diet of openness, experimentation and information-sharing on the internet, DIY Foodies are bringing home the bacon.

Food : Cookery School : Trucks

Big Ideas

Celebrity cereal additions pop up on Twitter

Totes Amazeballs : Kellogs : Cereal

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER