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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Oscar De la Renta sources ideas from the crowd
Oscar De la Renta sources ideas from the crowd
Facebook
:
Crowdsource
:
Content
Big Ideas
Facebook acts as brands question F-commerce
Facebook acts as brands question F-commerce
Facebook
:
F-commerce
:
Oscar De La Renta
Big Ideas
German car market in fast lane as EU sales stall
German car market in fast lane as EU sales stall
Germany
:
Peugeot-Citroën
:
PSA
Big Ideas
Harrods follows the crowd on Burberry selection
Harrods follows the crowd on Burberry selection
Burberry
:
Harrods
:
Facebook
Big Ideas
India's Generation I are the next big spenders
India’s Generation I are the next big spenders
China
:
Emerging Economy
:
Consumer Spending
Big Ideas
China set to be world leader in outbound Travel & Hospitality
China set to be world leader in outbound Travel & Hospitality
China Outbound Tourism Research Institute
:
Tourism
:
Travel
Big Ideas
Samsung sees double with new Duos smartphones
Samsung sees double with new Duos smartphones
Samsung
:
India
:
Emerging Markets
Markets
Singles Rising
An increasing variety of lifestyle options is making living alone more attractive to people. Instead of feeling lonely or isolated, new singles are...
Eurostat
:
Government Office For Science
:
Singles
Big Ideas
Mid-market retail brands feel the squeeze in UK
Mid-market retail brands feel the squeeze in UK
Aldi
:
Lidl
:
Waitrose
Big Ideas
Film reflects potential of glass technology
Film reflects potential of glass technology
Touch-screen
:
Digital Futures
:
Tv
Viewpoints
Carri Munden : Netstalgia
Cassette Playa director and head designer Carri Munden talks Netstalgia.
Tumblr
:
Carri Munden
:
Social Networking
Big Ideas
PayPal eyes payment deals with physical retailers
PayPal eyes payment deals with physical retailers
PayPal
:
Tills
:
Cash-wrap
Big Ideas
Australia makes it plain on tobacco branding
Australia makes it plain on tobacco branding
Cigarettes
:
Packaging
:
Legislation
Big Ideas
Glamour taxis along in new m-commerce drive
Glamour taxis along in new m-commerce drive
Glamour
:
M-commerce
:
Taxis
Big Ideas
UK retailer gets in training on denim sales
UK retailer gets in training on denim sales
Selfridges
:
Denim
:
Nudie
Big Ideas
Retail Analysis: Boxpark pop-up mall takes a social approach
Boxpark pop-up mall takes a social approach
Boxpark
:
Temporary
:
Shoreditch
Big Ideas
Millennials pay the price for luxury online
Millennials pay the price for luxury online
Luxury
:
Full Price
:
Generation X
Markets
Single Saris
Just five years ago, an Indian woman travelling sans husband or family would have attracted frowns of disapproval from a traditionally patriarchal ...
India
:
Women
:
Boston Consulting Group
Big Ideas
Tool predicts behaviour by studying media usage
Tool predicts behaviour by studying media usage
MIT Media Lab
:
Human Dynamics Laboratory
:
Logic
Big Ideas
Cereal Branding & Packaging is on Target for 80's revival
Cereal Branding & Packaging is on Target for 80’s revival
General Mills
:
Cereal
:
Atari
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