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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Bodymetrics is a good fit with online shoppers
Bodymetrics is a good fit with online shoppers
Bodymetrics
:
Scanning
:
Body Shape
Big Ideas
New Pirate Bay category makes data tangible
New Pirate Bay category makes data tangible
Pirate Bay
:
File-Sharing
:
3D Printing
Macro Trends
The Future of Music : 10 Trends
LS:N Global looks at the top ten trends that are informing how the music industry reconfigures itself in the digital era.
Music
:
Tunes
:
Entertainment
Big Ideas
Nissan creates new iPhone case from scratch
Nissan creates new iPhone case from scratch
Advanced Softmaterials
:
Nissan
:
Scratch Shield
Big Ideas
Facebook branches out with professional apps
Facebook branches out with professional apps
Facebook
:
Apps
:
Social
Big Ideas
Denim and sports brands celebrate urban cyclists
Denim and sports brands celebrate urban cyclists
Commuter
:
Levi's
:
Puma
Big Ideas
BRIC consumers fuel rise in hybrid car ownership
BRIC consumers fuel rise in hybrid car ownership
BP
:
Hybrid
:
Cars
Big Ideas
Chinese consumers drive record cognac sales
Chinese consumers drive record cognac sales
Cognac
:
China
:
France
Big Ideas
First-class fine dining takes off onboard Etihad
First-class fine dining takes off onboard Etihad
Etihad
:
Airlines
:
Chef
Big Ideas
Thomson coasts towards budget cruise market
Thomson coasts towards budget cruise market
Thomson
:
Cruises
:
Budget
Markets
Men’s Luxury Retail
Global – Men continue to receive greater attention from retailers as luxury brands and department stores open dedicated men’s outlets, looking to t...
China
:
Japan
:
Valentino
Viewpoints
Dean Fankhauser : Your social wish list
Nuji co-founder Dean Fankhauser talks about your social wish list.
Nuji
:
Dean Fankhauser
:
Curate
Big Ideas
Considered consumption all to the good in UK
Considered consumption all to the good in UK
Sustainability
:
Environment
:
Carbon Footprint
Big Ideas
Women share clothes following royal example
Women share clothes following royal example
Sharing
:
Recycle
:
Re-commerce
Big Ideas
Social media a big plus for the new Cadbury bar
Social media a big plus for the new Cadbury bar
Cadbury
:
Google+
:
Social
Big Ideas
Web reviews add transparency to Four Seasons
Web reviews add transparency to Four Seasons
Four Seasons
:
Trip Advisor
:
Curated Content
Micro Trends
Last Chance Travel & Hospitality
In a world in which wild places and wild things are threatened by climate change and the resource and food demands of 7bn humans, a new travel move...
Tourism
:
Destinations
:
Trekking
Big Ideas
Men spend more on luxury than women in China
Men spend more on luxury than women in China
China
:
Male Shoppers
:
Landmark Men
Big Ideas
Aesop’s twin retail concept is born in Sydney
Aesop’s twin retail concept is born in Sydney
Aesop
:
Cosmetics
:
Technology
Design Directions
Charred and Stained
Charred and Stained
Distress
:
Cracking
:
Staining
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