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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
The State of Luxury: Denmark
With a confident, affluent domestic market and a sharp rise in tourism, Denmark’s luxury sector is burgeoning, led by fledgling fashion labels and ...
Luxury
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Fashion
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Hospitality
Markets
The State of Luxury: France
The typically conservative French luxury market is rethinking conventional displays of wealth, evolving towards a democratised definition of luxury...
Luxury
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Fashion
:
Retail
Markets
Emerging Youth: France
Amid rising levels of national anxiety and pessimism, French youth are rejecting the old France mindset in favour of new, regional role models and ...
Youth
:
Digital
:
Technology
Markets
Chocolate Market
Despite climate change threatening supply chains, the chocolate sector is thriving, with product innovation fuelling regional flavours and free-fro...
Food
:
Sustainability
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Supply Chains
Markets
LGBT+ Parenting Market
LGBT+ Parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.
Society
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Parenting
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LGBT
Markets
China Beauty Market
In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.
Beauty
:
China
:
Luxury
Markets
China E-commerce Market
With retail sales set to surpass those in the US in 2019, China is now the largest e-commerce market in the world and is at the forefront of r...
Retail
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China
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E-commerce
Markets
Rebranding the menopause
Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...
Beauty
:
Wellness
:
Technology
Markets
Emerging Youth: United Arab Emirates
Amid rapid economic growth and cultural development, young people in the UAE are kick-starting much-needed conservations around gender and me...
Youth
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Health
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Culture
Markets
China Dairy Market
Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are adding an increasing selection of milk, ...
Food
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Drink
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Health
Markets
Gaming Garments Market
Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.
Fashion
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Esports
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Leisure
Markets
Home Cleaning Market
With the rise of glossy domestic influencers and design-led, eco-friendly start-ups, the mindful act of cleaning has never been more relevant.
Cleaning
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Health
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Wellness
Markets
Retraining Sleep Market
With technology affecting our ability to sleep soundly, consumers are turning to new tools to help them relearn and improve old sleeping patterns.
Health
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Beauty
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Wellness
Markets
Luxury CBD Market
CBD is being elevated from an eccentric supplement to a covetable, high-end product through gourmet dining, sophisticated branding and luxury retai...
Luxury
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Retail
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Wellness
Markets
Banking the Unbanked
With about 2bn unbanked people worldwide, there is an opportunity and a need for brands to use advances in technology to create more inclusive fina...
FinTech
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Digital
:
Banking
Markets
Craft Coffee Market
The rise in coffee connoisseurship is creating new opportunities in a competitive market, with brands exploring emerging markets, new product categ...
Food And Drink
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Coffee
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Hospitality
Markets
Sustainable Footwear Market
Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also through far...
Fashion
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Footwear
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Sustainability
Markets
Hair Removal Market
The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look.
Beauty
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Wellness
:
Design
Markets
African E-commerce Market
Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market, bolstered by digit...
E-Commerce
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Africa
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Retail
Markets
The State of Luxury: Russia
Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...
Luxury
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Fashion
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Retail
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