Markets

An in-depth analysis of a particular consumer market, with actionable insights

The State of Luxury: Denmark

Markets

The State of Luxury: Denmark

With a confident, affluent domestic market and a sharp rise in tourism, Denmark’s luxury sector is burgeoning, led by fledgling fashion labels and ...
Luxury : Fashion : Hospitality
The State of Luxury: France

Markets

The State of Luxury: France

The typically conservative French luxury market is rethinking conventional displays of wealth, evolving towards a democratised definition of luxury...
Luxury : Fashion : Retail
Emerging Youth: France

Markets

Emerging Youth: France

Amid rising levels of national anxiety and pessimism, French youth are rejecting the old France mindset in favour of new, regional role models and ...
Youth : Digital : Technology
Chocolate Market

Markets

Chocolate Market

Despite climate change threatening supply chains, the chocolate sector is thriving, with product innovation fuelling regional flavours and free-fro...
Food : Sustainability : Supply Chains
LGBT+ Parenting Market

Markets

LGBT+ Parenting Market

LGBT+ Parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.
Society : Parenting : LGBT
China Beauty Market

Markets

China Beauty Market

In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.
Beauty : China : Luxury
China E-commerce Market

Markets

China E-commerce Market

With retail sales set to surpass those in the US in 2019, China is now the largest e-commerce market in the world and is at the forefront of r...
Retail : China : E-commerce
Rebranding the menopause

Markets

Rebranding the menopause

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...
Beauty : Wellness : Technology
Emerging Youth: United Arab Emirates

Markets

Emerging Youth: United Arab Emirates

Amid rapid economic growth and cultural development, young people in the UAE are kick-starting much-needed conservations around gender and me...
Youth : Health : Culture
China Dairy Market

Markets

China Dairy Market

Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are adding an increasing selection of milk, ...
Food : Drink : Health
Gaming Garments Market

Markets

Gaming Garments Market

Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.
Fashion : Esports : Leisure
Home Cleaning Market

Markets

Home Cleaning Market

With the rise of glossy domestic influencers and design-led, eco-friendly start-ups, the mindful act of cleaning has never been more relevant.
Cleaning : Health : Wellness
Retraining Sleep Market

Markets

Retraining Sleep Market

With technology affecting our ability to sleep soundly, consumers are turning to new tools to help them relearn and improve old sleeping patterns.
Health : Beauty : Wellness
Luxury CBD Market

Markets

Luxury CBD Market

CBD is being elevated from an eccentric supplement to a covetable, high-end product through gourmet dining, sophisticated branding and luxury retai...
Luxury : Retail : Wellness
Banking the Unbanked

Markets

Banking the Unbanked

With about 2bn unbanked people worldwide, there is an opportunity and a need for brands to use advances in technology to create more inclusive fina...
FinTech : Digital : Banking
Craft Coffee Market

Markets

Craft Coffee Market

The rise in coffee connoisseurship is creating new opportunities in a competitive market, with brands exploring emerging markets, new product categ...
Food And Drink : Coffee : Hospitality
Sustainable Footwear Market

Markets

Sustainable Footwear Market

Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also through far...
Fashion : Footwear : Sustainability
Hair Removal Market

Markets

Hair Removal Market

The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look.
Beauty : Wellness : Design
African E-commerce Market

Markets

African E-commerce Market

Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market, bolstered by digit...
E-Commerce : Africa : Retail
The State of Luxury: Russia

Markets

The State of Luxury: Russia

Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...
Luxury : Fashion : Retail
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