LS:N Global

News

Stat: At-home socialising becomes the new normal

A new global study by Accenture highlights how people are seeking brands that tailor their products and services to the Homebody Economy.

Retail : Society : Covid-19

News

Good Candles presents philanthropic scents

Good Candles is a candle brand that enables civic action through each of its scented products.

Beauty : Health And Wellness : Civic Action

Macro Trends

Recuperative Living

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness...

Beauty : Health : Wellness

News

A fresh identity for at-home beer brewing

Design agency Studio Blackburn has rebranded The Greater Good Fresh Brewing Co to reflect a shift away from traditional ideas of beer brewing.

Drink : Home Eatertainment : Alcohol

News

Fashion week meets the hardware store

Hardware store brand Lowe’s will be featuring home products in collections shown at New York Fashion Week.

Fashion : Home : Homebody Economy

Markets

Premium Homeware Market

Following a year of pandemic nesting, premium brands are seizing upon homeware to elevate comfort and style, and bring artisanal goods home.

Luxury : Retail : Design

Macro Trends

Game-Changers: The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...

Sports & Leisure : Fashion : Pop-culture & Media

News

Stat: Cinemas face uncertainty amid rise of streaming

About half of US adults say they prefer to stream films at home rather than visit the cinema.

Media & Entertainment : Society : Technology

News

RumChata transforms book clubs into rum ragers

With its Have Your Unusual campaign, alcohol brand RumChata is setting out to show how its rum drinks can suit any occasion – from the night club t...

Food & Drink : Advertising & Branding : Media & Entertainment

Markets

Generation Homebody

Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.

Youth : Fashion : Wellbeing

Markets

Fragrance Futures Market

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves into new dime...

Fragrance : Luxury : Beauty

Markets

Athletic Tourism Market

Combatting sedentary lifestyles, travel industry leaders are making a play for active travellers by placing sports and fitness at the heart of thei...

Travel : Hospitality : Hotel

Viewpoints

Gen Z are waking up the Energy Category

New York-based entrepreneur Jonah Reider is taking on the energy drinks market with an innovative on-the-go energy mist targeting the Gen Z consumer.

Youth : Wellness : Drinks

Micro Trends

Fulfilment Furnishings

The global pandemic has shifted people’s priorities to focus on home furnishings that place wellbeing at the fore, in both physical and digital sce...

Health : Wellness : Workplace

Macro Trends

Pleasure Revolution

With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and sh...

Leisure : Workplace : Wellness

Big Ideas

Inter-Covid Roadmap 2021

With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, a host of new opportunities await brands and businesses.

Covid-19 : Society : Health

Macro Trends

Home States Futures: Residential Retail

With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces, the home is shifting from a fundamenta...

Retail : Home : Technology

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