Printemps goes ultra-luxe

From curated brand spaces to in-store concierge services, the global retail landscape is changing and adapting to meet new consumer expectations. French retailer Printemps is just one of the stores cultivating a new image for 21st-century retailing, turning its attention to the über-wealthy tourists pounding the streets of Paris. In a bid to attract the growing number of international luxury travellers, the landmark store on the Boulevard Haussmann is embarking on a four-year, €150m project to transform it into a luxury department store.

By Hannah de Vere White