Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

IFE 2025: Balancing Health and Hedonism

Big Ideas

IFE 2025: Balancing Health and Hedonism

The International Food & Drink Event focused on key topics such as health, self-optimisation, transparency and indulgence, highlighting the con...
Food & Drink : Technology : Health & Wellness
The Download: Fashion Month A/W 2025–2026

Big Ideas

The Download: Fashion Month A/W 2025–2026

From Y2K nostalgia to scripted drama and robots – everything new and notable from the autumn/winter 2025–2026 fashion month in one easy download.
Fashion : Fashion Month AW25-26 : Fashion Month
Gen Z’s Mall Revival

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, ...
Retail : Youth : Gen Z
The Bromeopathy Market

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fue...
Health & Wellness : Identities : Sports & Leisure
ITB Berlin 2025: Six Trends to Watch

Big Ideas

ITB Berlin 2025: Six Trends to Watch

From the rise of the Indian traveller to the influence of TikTok on destination discovery, LS:N Global explores the key trends from ITB Berlin 2025.
Travel & Hospitality : ITB Berlin 2025 : Gen Z
SXSW 2025: Reclamation Versus Resistance

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised ...
Society : Media : Technology
Gen Z in Indonesia

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to i...
Youth : Generation Z : Indonesia
Sustainability is Dead

Big Ideas

Sustainability is Dead

Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physic...
Sustainability : Climate Crisis : Environment
The Sexuwellness Men’s Market

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Health & Wellness : Men's Sexual Wellness : AI
Cortisol Control

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with...
Technology : Health & Wellness : Society
Brand Innovation Debrief: Refy

Big Ideas

Brand Innovation Debrief: Refy

By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.
Refy : Beauty : TikTok
Mature Romance

Markets

Mature Romance

From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges...
Romance : Hollywood : Relationships
Homely Hospitality

Markets

Homely Hospitality

Gen Z are increasingly embracing homely soirées and intimate events that prioritise connection over consumption – creating a movement to combat urb...
Hospitality : Gen Z : Supper Club
Gen Z in Canada

Behaviours

Gen Z in Canada

Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a stro...
Youth : Gen Z Canada : Gen Z
NRF 2025: The Rise of Modular Retail

Big Ideas

NRF 2025: The Rise of Modular Retail

Sephora is leading a new wave of modular retail, transforming stores into flexible, ever-changing spaces designed to evolve with consumer trends an...
NRF 2025 : Modular Retail : Sephora
Have Your Say: LS:N Global Members’ Survey 2025

Behaviours

Have Your Say: LS:N Global Members’ Survey 2025

With our annual members’ survey, we are continually working to ensure LS:N Global has everything you need to make a better future for your business.
LS:N Global
NRF 2025: Escapism Retail

Big Ideas

NRF 2025: Escapism Retail

Escapism retail invites shoppers to step into another world, offering immersive experiences that provide a welcome escape from everyday life.
Retail : Luxury : Fashion
The Sexuwellness Women’s Market

Markets

The Sexuwellness Women’s Market

The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics. Mee...
Sexual Health : Sexual Education : Digital Intimacy
Breakthrough Biohacks

Big Ideas

Breakthrough Biohacks

What are the next buzzword ingredients and treatments linked to longevity lifestyles? We highlight the pathways and biohacks maximising longevity a...
Health : Wellness : Longevity
Three Key Takeaways From NRF 2025: Retail’s Big Show

Big Ideas

Three Key Takeaways From NRF 2025: Retail’s Big Show

Retail leaders unpacked the next wave of consumer behaviour, brand building and ownership models during NRF 2025: Retail’s Big Show. Here’s everyth...
Retail : Fashion : Global Events
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