Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Cortisol Control

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with...
Technology : Health & Wellness : Society
Brand Innovation Debrief: Refy

Big Ideas

Brand Innovation Debrief: Refy

By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.
Refy : Beauty : TikTok
Mature Romance

Markets

Mature Romance

From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges...
Romance : Hollywood : Relationships
Homely Hospitality

Markets

Homely Hospitality

Gen Z are increasingly embracing homely soirées and intimate events that prioritise connection over consumption – creating a movement to combat urb...
Hospitality : Gen Z : Supper Club
Gen Z in Canada

Behaviours

Gen Z in Canada

Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a stro...
Youth : Gen Z Canada : Gen Z
NRF 2025: The Rise of Modular Retail

Big Ideas

NRF 2025: The Rise of Modular Retail

Sephora is leading a new wave of modular retail, transforming stores into flexible, ever-changing spaces designed to evolve with consumer trends an...
NRF 2025 : Modular Retail : Sephora
Have Your Say: LS:N Global Members’ Survey 2025

Behaviours

Have Your Say: LS:N Global Members’ Survey 2025

With our annual members’ survey, we are continually working to ensure LS:N Global has everything you need to make a better future for your business.
LS:N Global
NRF 2025: Escapism Retail

Big Ideas

NRF 2025: Escapism Retail

Escapism retail invites shoppers to step into another world, offering immersive experiences that provide a welcome escape from everyday life.
Retail : Luxury : Fashion
The Sexuwellness Women’s Market

Markets

The Sexuwellness Women’s Market

The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics. Mee...
Sexual Health : Sexual Education : Digital Intimacy
Breakthrough Biohacks

Big Ideas

Breakthrough Biohacks

What are the next buzzword ingredients and treatments linked to longevity lifestyles? We highlight the pathways and biohacks maximising longevity a...
Health : Wellness : Longevity
Three Key Takeaways From NRF 2025: Retail’s Big Show

Big Ideas

Three Key Takeaways From NRF 2025: Retail’s Big Show

Retail leaders unpacked the next wave of consumer behaviour, brand building and ownership models during NRF 2025: Retail’s Big Show. Here’s everyth...
Retail : Fashion : Global Events
Streaming’s Next Frontier

Markets

Streaming’s Next Frontier

From live sports to interactive gaming, streaming platforms are evolving beyond binge-watching to capture audiences – and keep them subscribed.
Movie Streaming : Netflix : TV Streaming
CES 2025: Six Trends to Watch

Big Ideas

CES 2025: Six Trends to Watch

From labour-free homes to Shoppertainment and AI agents, LS:N Global unpacks the key trends from CES 2025.
Technology : AI : Health And Wellness
Cultural Capital

Markets

Cultural Capital

As Gen Z reshapes the financial world with irreverence and creativity, fintech is transforming into a playground of memes, gamified investments and...
FinTech : Gen Z : Fintok
Brand Innovation Debrief: Miu Miu

Big Ideas

Brand Innovation Debrief: Miu Miu

Miuccia Prada’s sister brand has come of age, offering valuable insights on thriving amid a luxury slowdown by harnessing virality, championing cul...
Miu Miu : Prada Group : Luxury
Kidult Craze

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and ...
Pop Culture : Nostalgia : Hello Kitty
Four Beauty Brands Harnessing the Power of Sports Fandom

Big Ideas

Four Beauty Brands Harnessing the Power of Sports Fandom

As the beauty industry taps into sports culture, brands are capitalising on athletes’ influence to innovate and inspire, scoring big with fans worl...
Beauty : Sports : Leisure
Flavour Frenzy Market 

Markets

Flavour Frenzy Market 

Swicy pairings, unconventional butter and controversial collaborations are redefining the future of flavour.  
Food : Drink : Flavour Trends
Destination Debrief: Perth

Big Ideas

Destination Debrief: Perth

As Western Australia’s coastal city of Perth becomes a top destination for international and domestic tourists, growth is being fuelled by a revita...
Travel : Hospitality : Australia
Brand Innovation Debrief: Represent

Big Ideas

Brand Innovation Debrief: Represent

From Horwich to Hollywood, British luxury menswear brand Represent is on a mission to redefine the menswear category through community, culture and...
Fashion : Menswear : Retail
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