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Health & Wellness
The latest technology, insights and innovations from the world of health and wellness.
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage
Markets
SkipFit: The Health Revolution
New research suggests that rope jumping can benefit brains and bones, adding science to the social media movement reframing skipping for Gen Z and later life resilience
Macro Trends
Longevity Lifestyles
Evolving technologies and advanced science are enabling consumers to live longer and healthier lives
Markets
Sleep Enhancement Market
An antidote to a hectic world, sleep brands are turning to technology, sound and space in the search for the perfect night’s rest
Big Ideas
Urban Bathing
An ancient ritual with a firm place in many cultures, communal bathing is undergoing a revival in urban areas
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fue...
Health & Wellness
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Identities
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Sports & Leisure
Viewpoints
China’s New Fitness Boom is More Than a Trend
Fitness in China is no longer just for gym-goers or athletes. Visual anthropologist Enke Huang argues that it has become a lasting cultural shift f...
China
:
China Fitness Trends
:
Fitness Revolution In China
Viewpoints
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-fo...
Ageing
:
Marketing
:
Branding
Podcasts
Podcast: Jacynth Bassett on Reframing Ageing
In the latest episode of Back to the F**kture! Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In St...
Podcast
:
Back To The F**kture
:
Ageing
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Health & Wellness
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Men's Sexual Wellness
:
AI
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with...
Technology
:
Health & Wellness
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Society
Big Ideas
Brand Innovation Debrief: Refy
By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.
Refy
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Beauty
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TikTok
Markets
The Sexuwellness Women’s Market
The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics. Mee...
Sexual Health
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Sexual Education
:
Digital Intimacy
Big Ideas
Breakthrough Biohacks
What are the next buzzword ingredients and treatments linked to longevity lifestyles? We highlight the pathways and biohacks maximising longevity a...
Health
:
Wellness
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Longevity
Micro Trends
Sober Social Fix
As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportuniti...
US
:
Gen Z
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Sober Nightlife
Micro Trends
Digital Detox Destinations
With the aim of finding a solution to the incessant bombardment from our digital devices, people are swapping their screens for bucolic scenes, see...
Travel
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Analogue
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Mindfulness
Micro Trends
Menopause Travel
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.
Menopause
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Women's Health
:
Identities
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Stat: Women increasingly turn to Reddit for health support
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East Japan Railway Company unveils a new era of high-speed rail
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