Twisted fantasy

New York – Celebrating its latest collaboration, beauty brand NAR's new film draws on the darker side of beauty.

• A collaboration between founder François Nars and renowned photographer Steven Klein
• Promotes the NARS Steven Klein Holiday Collection

The film takes viewers on a journey through an eerie mansion, home to a number of sinister characters and unsettling art installations. 

With past collections inspired by the subversive art and photography of Andy Warhol and Guy Bourdin, NARS is no stranger to provocation and continues to push the boundaries of what beauty can be. 

‘I realised that people are probably more open-minded to consider different ways of viewing beauty rather than the formulaic, prescribed ways used in advertising,’ Klein told Women’s Wear Daily.

To enable consumers to fully experience the campaign, NARS is opening a pop-up store in London that will host a series of events and offer visitors the chance to receive a Klein-inspired makeover.