Fabric footwear
Futurecraft Tailored Fibre by Adidas and Alexander Taylor, London

Fabric footwear

London – Adidas lets the machines do the talking for the third chapter of its Futurecraft concept series.

Futurecraft Tailored Fibre by Adidas and Alexander Taylor, London

London – Adidas lets the machines do the talking for the third chapter of its Futurecraft series, in collaboration with designer Alexander Taylor.

  • The Futurecraft Tailored Fibre features customisable uppers made from a single piece of fabric knitted together by machines
  • Tailored fibre placement (TFP) is an industrial sewing technique used to manufacture the electronic components in heated car seats

The third concept in the brand’s Futurecraft series, which examines new ideas for the future of sportswear through material and process innovations, the Tailored Fibre trainer marks the first time TFP has been used to create a complete upper.

The video details the intricate making process behind each shoe, where specific patterns and paths are followed by automated sewing machines in a dexterous display of needlework. A thin fibre is stitched onto an embroidered upper to create support or rigidity depending on the wearer’s preference.

Taylor was instrumental in the development of the Adidas Primeknit technology, which is now used to create millions of trainers each year.

The Big Picture

Products do not have to be made by hand to be made well. The Anti-authenticity movement shows that people are as excited by innovations in industrial techniques as they are by small-scale artisans and producers.

Discover More Daily Signals
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
M&S turns compliments into a marketing strategy

Daily Signals

M&S turns compliments into a marketing strategy

Retailer Marks & Spencer is building its positioning around positivity and everyday affirmation with a new campaign encouraging shoppers to sha...
Marketing : Celebrity Endorsements : Retail
Stat: China’s record travel surge signals opportunity for outdoor brands

Daily Signals

Stat: China’s record travel surge signals opportunity for outdoor brands

China’s 2026 Spring Festival generated record-breaking travel and spending, underscoring the scale of domestic mobility and the country’s growing a...
China : Travel : Statistic
Iga Węglińska explores the power of sensory restraint

Daily Signals

Iga Węglińska explores the power of sensory restraint

Designer Iga Węglińska’s Perfect Sense explores how design can recalibrate human perception. The project comprises a series of six masks that inves...
Design : Transhumanism : Senses
Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Daily Signals

Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, co-founder Martin Ra...
Foresight Friday : Strategic Foresight : The Future Laboratory
Stat: Poor health and education drive female unemployment, new research shows

Daily Signals

Stat: Poor health and education drive female unemployment, new research shows

New research shows young women are increasingly falling out of the workforce in the UK, even as unemployment among young men declines.
Workplace : Unemployment : Women
Heineken turns winter chill into pub footfall with new campaign

Daily Signals

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs. 
Advertising : Marketing : Campaign
Why the opening of Tramp Health signals the rise of the wellness paradox

Daily Signals

Why the opening of Tramp Health signals the rise of the wellness paradox

London’s renowned private members’ nightclub Tramp is preparing to turn from late-night revelry to longevity culture.
Health And Wellness : Travel And Hospitality : Wellness Paradox
Stat: Canadians join global retreat from alcohol

Daily Signals

Stat: Canadians join global retreat from alcohol

A new report from Statistics Canada reveals that the country has recorded its largest annual decline in alcohol earnings since tracking began ...
Drinks : Satistic : Alcohol
Coach spotlights banned books in Explore Your Story campaign

Daily Signals

Coach spotlights banned books in Explore Your Story campaign

Luxury brand Coach has partnered with publishing company Penguin Random House and a range of independent publishers across Asia-Pacific to create f...
Luxury : Design : Marketing
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN