Mind games

Mind games

Global – Nike has added brain training exercises to its existing Nike Soccer app to help prepare the next generation of footballers.

Article/19661 947
Pro Genius by Nike, Global

Global – Nike has added a series of exercises to its existing Nike Soccer app to help train the brains of the next generation of football players.

  • Pro Genius offers exclusive techniques used by sports performance psychologists to train professional players
  • Nike plans to update the app with new challenges that will put users’ cognitive skills to the test

The free update, which aims to help users ‘train like a football genius’, was distributed to 2.6m Nike Soccer app users on release day and is available in 20 languages.

‘The tools were developed working closely with the world’s best footballers as well as renowned experts in the fields of sports performance psychology and mind training,’ the brand said in a statement.

Pro Genius comprises five games and tools that enable users to develop their decision-making, strategy, confidence and visualisation skills.

Nike collaborated with advertising agency AKQA to create a series of 60-second video spots that show superstar footballers such as Cristiano Ronaldo, Mario Götze and Joe Hart using the Pro Genius suite of performance-enhancing tools.

​The Big Picture

Brands need to create tools that enable consumers to improve their mental and physical performance using hard and soft data. See our macrotrend The Optimised Self to find out more.

Discover More News
Arabian Travel Market 2025: AI and accessible tourism

News

Arabian Travel Market 2025: AI and accessible tourism

LS:N Global reviews the most innovative discussions, impactful presentations and new product showcases seen at The Arabian Travel Market 2025 ...
Travel : Travel & Hospitality : Global Events
Stat: Consumers are willing to pay more for brands they trust

News

Stat: Consumers are willing to pay more for brands they trust

More than two-thirds of consumers in the US, the UK and Australia are willing to pay an average of 25% more for their favourite brands, according t...
Retail : Advertising And Branding : Value
Heineken launches innovation studio to supercharge social drinking

News

Heineken launches innovation studio to supercharge social drinking

Brewing company Heineken has launched Heineken Studio, a new experimental platform designed to redefine the social drinking experience.
Hospitality : Food And Drink : Beer
BritBox reveals 14-hour one-shot film tribute to British tv

News

BritBox reveals 14-hour one-shot film tribute to British tv

In a bold stand against CGI and AI imagery, BritBox’s latest campaign See It Differently brings back the magic of real-time filmmaking.
Britbox : Storytelling : Interactive Storytelling
Stat: Construction workers outpace financiers in crypto ownership 

News

Stat: Construction workers outpace financiers in crypto ownership 

Cryptocurrency is gaining surprising traction in sectors beyond Silicon Valley and Wall Street. According to the 2025 State of Crypto Holders Repor...
Stat : Stats : Cryptocurrency
Owen Nowhere brings kids’ tv to the blockchain

News

Owen Nowhere brings kids’ tv to the blockchain

We Ghosted Media has announced Owen Nowhere, a new animated kids’ series that bypasses tv and streaming in favour of a decentralised platform built...
Cryptocurrency : Cryptic Currencies : Cryptic Consumers
Jameel Motorsport turns Fortnite into environmental wake-up call

News

Jameel Motorsport turns Fortnite into environmental wake-up call

Jameel Motorsport and Serviceplan Arabia have launched The Treeless Map, a Fortnite experience designed to raise environmental awareness by removin...
Gaming : Sustainability : Technology
Foresight Friday: Seyi Oduwole, foresight analyst

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Japan : Travel : Travel And Hospitality
Stat: Personalisation, pop-culture and social media are reshaping travel

News

Stat: Personalisation, pop-culture and social media are reshaping travel

Personalised recommendations and digital inspiration are reshaping travel, according to Data Axle’s 2025 survey of 1,000 US consumers. As the sprin...
Travel & Hospitality : Stats : Stat
Kia Europe turns road trips into sound journeys for visually impaired people

News

Kia Europe turns road trips into sound journeys for visually impaired people

Automobile manufacturer, Kia Europe and creative agency Innocean Berlin have launched Soundscapes, a creative experiment that transforms the tradit...
Soundscapes : Mobility : Pimp My Ride
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN