The Apple of Google’s i

The Apple of Google’s i

Global – An advert for the latest update of Google Photos mocks Apple users’ inability to expand the native storage on their devices.

Article/19996 8f1
Google Photos: Free Up Space campaign, US

Global: An advert for the latest update of Google Photos mocks Apple users’ inability to expand the native storage on their devices.

  • The ad for Google Photos highlights the larger and, crucially, expandable storage space usually found on Android devices
  • The piece centres on a series of storage full notifications that bear a striking similarity to those found on iOS

The latest update of Google Photos has a new time-saving feature that enables images backed up on the Cloud to be deleted en masse. The app notifies you when you are running low on space and has the option to delete copies of photos that are older than 30 days.

iPhones are notorious for their lack of storage and Apple users, unlike Android’s, are unable to increase their gigabytes at a later date, which means they are forced to regularly delete photos to free up space.

Although iPhone users can download Google Photos they are unable to use the free up space option and so have to continue to manually delete for the time being.

Google is not the only one taking advantage of Apple's flaws to take a dig at its competitors, with Microsoft's ad for Surface Pro 4 taking a swipe at the iPad's shortcomings.

The Big Picture

Brands are using aggressive advertising techniques that present their competitors’ shortcomings while highlighting their own innovative features. To read more about Aggro-tising, read our Backlash Brands macrotrend.

Discover More News
JD Sports celebrates modern families in Christmas campaign

News

JD Sports celebrates modern families in Christmas campaign

JD Sports is redefining the meaning of family this holiday season with its 2024 Christmas campaign, Family.
Society : Identities : Home
Louis Le Joly Senoville debuts wearable chess set

News

Louis Le Joly Senoville debuts wearable chess set

Central Saint Martins graduate Louis Le Joly Senoville has introduced a groundbreaking wearable chess set as his final-year project.
Design : Fashion : Sport
Foresight Friday: Fiona Harkin, director of foresight

News

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. Here, direc...
Foresight
Stat: Sober Christmas parties are on the rise

News

Stat: Sober Christmas parties are on the rise

Christmas celebrations are being reshaped because of shifting consumer attitudes to alcohol, with health, inclusivity and experiential elements dri...
Society : Holidays : Food & Drink
The Future Laboratory and Bacardi investigate cocktail culture in 2025

News

The Future Laboratory and Bacardi investigate cocktail culture in 2025

Bacardi, in collaboration with The Future Laboratory, has released its cocktail trend report for 2025, forecasting a transformative year for the sp...
Drink : Spirits : Food
LG Display unveils world’s first stretchable display with 50% expandability

News

LG Display unveils world’s first stretchable display with 50% expandability

LG Display has achieved a major milestone in display technology with the launch of the world’s first stretchable display, capable of expanding by u...
Technology : Design : AI
New research finds that cannabinol significantly improves sleep

News

New research finds that cannabinol significantly improves sleep

Researchers from the University of Sydney’s Lambert Initiative have found new evidence supporting cannabinol (CBN) as an effective sleep aid.
Health : Wellness : Medicine
Stat: Teens face weekly exposure to conspiracy theories

News

Stat: Teens face weekly exposure to conspiracy theories

A new study by the News Literacy Project reveals that teens encounter conspiracy theories on their social media feeds at least once a week, yet mos...
Pop Culture : Youth : Media
Chester Zoo rebrands as a force for nature

News

Chester Zoo rebrands as a force for nature

Chester Zoo has unveiled a rebrand developed in partnership with branding agency How&How. 
Sustainability : Design : Advertising
Gobi Cashmere revitalises brand identity with Mongolian roots

News

Gobi Cashmere revitalises brand identity with Mongolian roots

Mongolian cashmere giant Gobi has unveiled a refreshed brand identity deeply rooted in its heritage and sustainable ethos.
Culture : Design : Fashion
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN