Social mediator

Social mediator

Global – A new short film from Kenzo’s creative directors comments on the fickle nature of our social media personalities.

Article/20127 67d
Kenzo presents The Realest Real directed by Carrie Brownstein, Global

Global – A new short film from Kenzo’s creative directors comments on the fickle nature of our social media personalities.

  • The Realest Real premiered during New York Fashion Week to promote Kenzo’s autumn/winter 2016 collection
  • The film follows in Kenzo’s tradition of making experimental short films, such as Snowbird, in place of conventional adverts

Directed by Carrie Brownstein, The Realest Real takes a light-hearted look at the capricious nature of social media and explores the dangers of blurring the lines between online personas and real life.

The film follows Abby, who, having once posted the comment ‘mom’ on a photo of actress Natasha Lyonne, now finds herself in a world where Lyonne assumes the role of her mother, but the reality does not live up to expectations.

The Realest Real follows in Kenzo’s tradition of producing outward-looking short films that focus less on promoting its clothes and more on unravelling a narrative. ‘If you can create a film where [the clothing] feels integrated and you remember the humour and context of everything that is happening, that to us is the win,’ Carol Lim, co-creative director at Kenzo, told Fashionista.

The Big Picture

In an age of social media, a sense of detachment from reality is increasingly common as we create multifaceted online personas that reflect very little of our real-world selves. Read more in our macrotrend The Sharded Self.

Discover More News
SmartSKN introduces AI-powered customised Korean skincare

News

SmartSKN introduces AI-powered customised Korean skincare

South Korean beauty company SmartSKN has launched K-OWN, an AI-driven skincare platform that uses real-time diagnostics and on-demand manufacturing...
AI Skincare : Skincare : AI In Beauty
Stat: US parents are embracing digital fashion resale

News

Stat: US parents are embracing digital fashion resale

The second-hand market is becoming an essential parenting tool, driven by financial pressures and digital convenience.
Shopping Habits : Thrifting : Secondhand Selling
McDonald’s Japan and girl group XG team up for fandom feast

News

McDonald’s Japan and girl group XG team up for fandom feast

McDonald’s Japan has launched Fandom Feast: McDonald’s Live Party (#リアタイマクパ), an interactive experience blending fandom culture with mobile ordering.
Japan : McDonald's : McDonalds
Skinny Mobile clones its happiest customer to star in AI ads

News

Skinny Mobile clones its happiest customer to star in AI ads

Telecommunications company Skinny Mobile has digitally cloned its happiest customer, Liz Wright, turning her into an AI-powered brand ambassador fo...
Advertising : AI : Skinny Mobile
Danish grocery chain introduces new hack for boycotting US products

News

Danish grocery chain introduces new hack for boycotting US products

Grocery giant Salling Group is introducing a black star symbol on price tags to highlight European brands
Retail : Grocery Shopping : Denmark
Stat: India’s digital media surpasses tv for the first time

News

Stat: India’s digital media surpasses tv for the first time

Indians spent a staggering 1.1 trillion hours on their smartphones in 2024, averaging five hours daily.
India : 5G : Statistic
Estée Lauder claims Advanced Night Repair mimics beauty sleep

News

Estée Lauder claims Advanced Night Repair mimics beauty sleep

Estée Lauder is harnessing the viral appeal of beauty dupes with its latest campaign, positioning its Advanced Night Repair serum as the ultimate s...
Estée Lauder : Beauty : Retail
Four Seasons launches exclusive tournament series with tennis legends

News

Four Seasons launches exclusive tournament series with tennis legends

Four Seasons Hotels and Resorts has announced The Road to The Giorgio Armani Tennis Classic, a first-of-its-kind doubles competition featuring worl...
News : Tennis : Game-Changers: The Future Of Sports Fandom
Stat: UK shoppers embrace AI assistants for fashion finds

News

Stat: UK shoppers embrace AI assistants for fashion finds

British consumers are increasingly turning to AI assistants for online shopping, with fashion emerging as the top category, according to new data f...
AI Shopping Assistants UK : AI Shopping Assistant : AI
LS:N Global Just Got Smarter

News

LS:N Global Just Got Smarter

Meet our new AI tool, Ember.
The Future Laboratory
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN