Sustainable footprints

Sustainable footprints

US – Adidas has released a new range of sustainable trainers made from plastic bottles.

Article/20379 fa1
Adidas UltraBoost Uncaged Parley sneaker in collaboration with Parley for the Oceans

US – Adidas has released a new range of sustainable trainers made from plastic bottles.

  • The UltraBoost Uncaged Parley sneaker is a collaboration with environmental campaigning agency Parley for the Oceans
  • We reported on the collaboration with Parley to design recycled plastic fibres in 2015

The trainer, which will go on sale in mid-November, is being marketed as a fully functional sports shoe with a price point of £178 ($200, €220). The upper section of each shoe is made from 95% waste plastic, which equates to 11 plastic bottles, and 5% recycled polyester. The heel, lining and laces are also made predominantly from recycled materials.

The collaboration will initially result in 7,000 trainers going on sale on the adidas website and across its stores, with plans for 1m to be produced by the end of 2017.

‘We will make 1m pairs of shoes using Parley Ocean Plastic in 2017, and our ultimate ambition is to eliminate virgin plastic from our supply chain,’ Eric Liedtke, an adidas executive, told The Verge.

In addition, the brand announced the introduction of Parley soccer jerseys, created from ocean plastic, in the Bayern Munich and Real Madrid team colours. Both teams will don the shirts, each made from about 28 bottles, during matches played this month.

The Big Picture

In line with Whole-system Thinking, adidas has demonstrated a continuing commitment to reducing its global environmental impact.

Discover More News
The Trend: Decolonised Cowboy Core

News

The Trend: Decolonised Cowboy Core

Black musicians, designers, film-makers and artists are reshaping the American cowboy archetype, sparking a cultural renaissance with enduring impact.
Fashion : Pop-culture & Media : Luxury
The Big Idea: Brand Innovation Debrief: Ssense

News

The Big Idea: Brand Innovation Debrief: Ssense

Amid a tough landscape for multi-brand luxury e-tailers, Ssense stands out by blending emerging talents, legacy brands, pop culture, data and strat...
Fashion : Luxury : Design
The Campaign: Eckhaus Latta trades classic fashion show for a dinner party

News

The Campaign: Eckhaus Latta trades classic fashion show for a dinner party

 In an era when the relevance of fashion shows is being questioned, American brand Eckhaus Latta delivered an alternative that felt refreshingly pe...
Fashion : Luxury : Design
The Viewpoint: Premium Fashion’s Comeback

News

The Viewpoint: Premium Fashion’s Comeback

The premium contemporary fashion category is making a strong comeback as a chic, affordable alternative to luxury’s ever-rising prices, bridging th...
Fashion : Luxury : Retail
The Space: Collina Strada spring/summer 2025 encourages reconnection with nature

News

The Space: Collina Strada spring/summer 2025 encourages reconnection with nature

In New York’s Marble Cemetery, Collina Strada’s spring/summer 2025 showcase delivered a colourful and climate-conscious reminder to ‘touch grass’, ...
Fashion : Design : Luxury
Download the Future Forecast 2025 report

News

Download the Future Forecast 2025 report

Now that you know what shaped 2024, discover what’s on the horizon. Download our Future Forecast 2025 report comprising 50 new trends across 10 key...
Reports
The Trend: Rebranding Nature

News

The Trend: Rebranding Nature

To lure Gen Z outdoors and engage them in conservation and climate activism, nature is getting a rebranding. Inspired by gorpcore, organisations an...
Design : Advertising & Branding : Sustainability
The Big Idea: Paradigms 2024: Future of Branding

News

The Big Idea: Paradigms 2024: Future of Branding

At the 2024 Paradigms summit in Rome, designers from around the world gathered to explore the future of branding.
Design : Advertising & Branding : Society
The Campaign: Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

News

The Campaign: Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi’s creative initiative, the Voting is Hot AF campaign, was aimed at motivating young people to participate in the general ele...
Design : Advertising & Branding : Youth
The Viewpoint: Smart New Towns

News

The Viewpoint: Smart New Towns

AR Urbanism, a London-based urban design firm, is reshaping new town developments across the UK, focusing on key principles like social infrastruct...
Design : Architecture : Sustainability
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN