Connecting the dots
Dotdot by Wolff Olins and ZigBee Alliance, US

Connecting the dots

US – Wolff Olins and ZigBee Alliance have created the first open-source language for the Internet of Things.

Dotdot by Wolff Olins and ZigBee Alliance, US

US – Wolff Olins and ZigBee Alliance have created the first open-source language for the Internet of Things (IoT).

  • The language can be understood by all connected devices, no matter what the brand
  • The design and branding of the language, dotdot, was inspired by the universal characteristics of Morse code

Dotdot is an open language that embodies the unification of the IoT. The ambition of the developers of dotdot, which can connect devices regardless of their brand, is to overcome the communications gap between different network protocols.

The language was inspired by Morse code, and the fact that it is built on linguistic unification. Stylistically, too, dotdot’s identity of circles and rectangles is a reference to the visual grammar of Morse code. The language made its debut at CES, and is the collaborative effort of creative consultancy Wolff Olins and IoT foundation ZigBee Alliance.

‘Wolff Olins has been an exceptional partner for us,’ said Daniel Moneta, chair of the ZigBee Alliance’s marketing work group, in a recent statement. ‘A lot of businesses and designers are intimidated by the complexities and scale of the IoT connectivity challenge, so we needed a courageous and insightful strategic partner to help guide and inspire us.’

The Big Picture

As a counter to the immediacy and short-sighted nature of brands today, big-scale projects that look ahead to optimistic, connected futures are emerging. For more, see The Immortal Brand macrotrend.

Discover More Daily Signals
The Trend: Luxury Listening Rooms

Daily Signals

The Trend: Luxury Listening Rooms

As luxury continues to shift from ownership to experience, brands are increasingly turning to sound as a medium for sensorial storytelling – one th...
Luxury : Listening Rooms : Sound
The Big Idea: Walpole British Luxury Summit 2025

Daily Signals

The Big Idea: Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the sector for a day of expert talks, reports and panel discussions.
Luxury : Global Events : Walpole British Luxury Summit
The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Daily Signals

The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker unveiled its first collaboration under its luxury platform Johnnie Walker Vault, partnering with French couture designer O...
Luxury : Spirits : Fashion
The Viewpoint: Translating Legacy at The Lana

Daily Signals

The Viewpoint: Translating Legacy at The Lana

Dorchester Collection joined forces with property developer Omniyat to unveil its first hotel in the Middle East region, The Lana. LS:N Global...
Luxury : Travel And Hospitality : Design
The Space: Sporty & Rich re-imagines wellness hospitality

Daily Signals

The Space: Sporty & Rich re-imagines wellness hospitality

Popular lifestyle brand Sporty & Rich launched its first hotel residency, in partnership with The Pridwin Hotel & Cottages on New York’s S...
Luxury : Travel And Hospitality : Wellness
The Trend:  Masculinity Reset Retreats

Daily Signals

The Trend: Masculinity Reset Retreats

Men’s mental wellbeing retreats are reshaping modern masculinity, focusing on mindfulness, movement and meaningful male friendships.
Travel : Health And Wellness : Hospitality
The Big Idea: Brand Innovation Debrief: Aman

Daily Signals

The Big Idea: Brand Innovation Debrief: Aman

Aman epitomises ultra-luxury hospitality, blending serene design, bespoke service and rare experiences for a devoted high-net-worth clientele.
Travel : Hospitality : Hotel
The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Travel : Cannes Lions 2025: The Unhinged Humour Opportunity : Digital Detox
The Viewpoint: The New Youth Club

Daily Signals

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...
Travel : Hospitality : Youth
The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Daily Signals

The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...
Travel : Sports : Health And Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN