Virtual conversations
Untethered by Ryan and Amy Green, Colorado

Virtual conversations

Colorado – A new virtual reality video game enables players to verbally interact with the story’s characters.

Article/20728 c2b
Untethered trailer by Ryan and Amy Green, Colorado

Colorado – A new virtual reality (VR) video game enables players to verbally interact with the story’s characters.

  • Untethered was developed by Ryan and Amy Green, creators of narrative video game That Dragon, Cancer
  • Players assume the role of a local radio DJ and carry out tasks including recording ads, taking calls and playing records

Developed for Google’s Daydream VR platform, Untethered uses Google Assistant’s voice-recognition technology to enable players to use their voice to interact with the game’s characters. Players record radio spots and take ‘on-air’ calls from listeners to progress the narrative, which is divided into a series of episodes.

VR projects typically use touch to bridge the physical-digital divide, but Untethered marks the first time that voice has been used as the primary form of interaction in VR gaming.

‘We care a lot about exploring the specific strengths of video games as a medium for storytelling – you can’t talk to a book or a movie and expect it to change the story,’ Amy Green, co-creator of Untethered, tells LS:N Global. ‘A game, however, is able to respond in this way. We wanted players to feel like they are a character in Untethered so letting them talk to the other characters felt like a natural choice.’

The Big Picture

Advanced VR platforms enable consumers to interact with digital environments in an increasingly realistic manner, opening up the potential for unprecedented levels of escapism. To find out more, read our Virtual Reality Market.

Discover More News
Elf brings beauty to game day with inclusive fandom campaign

News

Elf brings beauty to game day with inclusive fandom campaign

Elf Cosmetics, the American beauty brand behind Power Grip Primer, is stepping into the sports arena with its latest campaign, Eyes. Lips. Face. Fa...
Sports & Leisure : Beauty : Advertising & Branding
Ikea’s Hus of Frakta pop-up celebrates the iconic blue bag

News

Ikea’s Hus of Frakta pop-up celebrates the iconic blue bag

Ikea has opened a luxury-inspired pop-up store, Hus of Frakta, on London’s Oxford Street, celebrating the brand’s iconic blue Frakta bag.
Retail : Advertising & Branding : Fashion
Brandnation becomes employee-owned in pivotal moment

News

Brandnation becomes employee-owned in pivotal moment

Marketing and communications agency Brandnation has transitioned to employee ownership after founder and managing director Mary Killingworth sold a...
Finance : Workplace : Society
Stat: Britons favour small businesses for Christmas shopping this year

News

Stat: Britons favour small businesses for Christmas shopping this year

A November 2024 survey by Capital on Tap reveals that 21% of UK consumers prefer to buy from small businesses rather than larger chains, with 52% v...
Retail : Finance : Society
Fitz’s Bar unveils Spectrum: A synaesthesia-inspired cocktail experience

News

Fitz’s Bar unveils Spectrum: A synaesthesia-inspired cocktail experience

Fitz’s Bar at Kimpton Fitzroy London has launched Spectrum, the world’s first cocktail menu inspired by synaesthesia, where colours are transformed...
Food & Drink : Luxury : Travel & Hospitality
Got Moops introduces lactose-friendly syrup

News

Got Moops introduces lactose-friendly syrup

Jess Edelstein, co-founder of the natural deodorant brand PiperWai, has introduced her latest venture, Got Moops, which aims to assist individuals ...
Food & Drink : Society : Health & Wellness
Claire’s launches beauty brand C by Claire’s

News

Claire’s launches beauty brand C by Claire’s

Fashion and accessories retailer Claire’s is expanding its beauty footprint with C by Claire’s, a new line designed for Gen Zalpha.
Youth : Beauty : Retail
Stat: Craftsmanship powers France’s economy beyond luxury

News

Stat: Craftsmanship powers France’s economy beyond luxury

France’s specialist craftsmanship sector is lucrative – generating £56.3bn ($71.5bn, €68bn) in revenues annually, according to a study by the Insti...
Luxury : Fashion : Design
WWF highlights underwater warming through thermal technology

News

WWF highlights underwater warming through thermal technology

During COP29 in Baku, WWF unveiled In Hot Water, a powerful stop-motion film spotlighting the devastating impact of rising ocean temperatures and m...
Sustainability : Advertising & Branding : Society
Pizza Hut launches Tomato Wine for the festive season

News

Pizza Hut launches Tomato Wine for the festive season

Pizza Hut has launched a limited-edition Tomato Wine, crafted in collaboration with Kansas-based Irvine’s Just Beyond Paradise Winery.
Wine : Food & Drink : Society
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN