Dressed for difference
Alina Zamanova, Ukraine at the International Fashion Showcase, London. Photography by Sonia Plakidyuk

Dressed for difference

London – Somerset House is hosting an exhibition of work by some of the most exciting new fashion designers from around the world.

Antar Agni, India at the International Fashion Showcase 2017, London. Photography by Ashish Shah Antar Agni, India at the International Fashion Showcase 2017, London. Photography by Ashish Shah
Alina Zamanova, Ukraine at the International Fashion Showcase, London. Photography by Sonia Plakidyuk Alina Zamanova, Ukraine at the International Fashion Showcase, London. Photography by Sonia Plakidyuk
Agata Birek, Poland at the International Fashion Showcase 2017, London. Photography by Katarzyna Kwiatkowska Agata Birek, Poland at the International Fashion Showcase 2017, London. Photography by Katarzyna Kwiatkowska

London – Somerset House is hosting an exhibition of work by some of the most exciting new fashion designers from around the world.

  • The exhibition features work by emerging designers from 26 countries, including Chile, India and Russia
  • The theme is Local/Global, which explores how local culture can be transformed through fashion to assume a global relevance

The annual International Fashion Showcase exhibition is this year divided between 15 rooms, 13 of which are presenting work from a specific nation and another room is showing the group installation Next In Line.

The Indian exhibit has been curated as a response to the British Council’s UK-India Year of Culture to mark the cultural exchange between the two nations. The designers have celebrated India’s pastoral communities, exploring their lifestyle as inspiration for sustainability solutions within the global fashion industry.

Poland’s contribution, Waste Not, draws on the past for inspiration in challenging the industry’s reliance on mass-produced, fast fashion. The designers have mixed communist-era kitsch with a contemporary luxury aesthetic to provide resourceful solutions to the ready-made.

The show, which is a collaboration between The British Council, British Fashion Council (BFC) and Mercedes-Benz, will also include work by six emerging designers who have featured on Mercedes’ International Designer Exchange Programme (IDEP).

The Big Picture

As we tracked in our Made in China microtrend, designers are combining their own cultural traditions with a Western approach to fashion in order to adapt local culture to a global platform.

Discover More Daily Signals
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN