Morphing Europe
Collecting Europe game by The Beautiful Meme and Bong, UK

Morphing Europe

UK ­– The Beautiful Meme and Bong have developed an interactive game that examines the future of Europe.

Collecting Europe game by The Beautiful Meme and Bong, UK

UK ­– The Beautiful Meme and Bong have developed an interactive game that examines the future of Europe.

  • The game was developed for the Collecting Europe exhibition at the Victoria and Albert Museum (V&A)
  • Players are asked a series of thought-led questions on boundaries and identities, and a personalised generative artwork is created from the data

Commissioned by the British Council, the V&A and Goethe-Institut London, the game was developed for the Collecting Europe exhibition, which featured works by 12 international artists that envisaged the state of Europe in 4017.

The game asks players a series of thought-provoking questions such as ‘Can you imagine a world without countries?’, ‘Are you open to being enhanced by drugs and technology to be stronger and smarter?’ and ‘Could you have a romantic relationship with a robot?’.

Each answer changes the size and complexity of an abstract shape, which is added to a catalogue of shapes submitted by players from around the world. The collection of images will be analysed in 2019 to examine the nuances between players in regards to their attitudes towards boundaries and identities.

The Big Picture

Artists are using biomorphic forms to create highly engaging and immersive visuals from hard data. To find out more, read our Info-morphing Design Direction.

Discover More Daily Signals
Coach spotlights banned books in Explore Your Story campaign

Daily Signals

Coach spotlights banned books in Explore Your Story campaign

Luxury brand Coach has partnered with publishing company Penguin Random House and a range of independent publishers across Asia-Pacific to create f...
Luxury : Design : Marketing
New collagen research points to a more precise era of beauty claims

Daily Signals

New collagen research points to a more precise era of beauty claims

A review from the UK’s Anglia Ruskin University has confirmed that daily collagen supplementation delivers measurable improvements in ski...
Beauty : Wellness : Health
Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

Daily Signals

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, acco...
Anxiety : Midlife : Generation X
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN