Preston Lewis on encouraging exercise through gamification
The co-founder of Black Box VR discusses virtual reality gyms and their potential impact on consumers who want to raise their fitness levels in real life.
By Jessica Smith and Josh Walker
:strip_exif():strip_icc()/filestorage/images/83049/andy-black-box-vr-machine-4529.jpg)
WANT TO READ MORE?
BECOME A MEMBER TODAY
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.
:strip_exif():strip_icc()/filestorage/images/124339/edited-ipz-2501-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/124237/53905612453-682cf5b389-6k.jpg)
:strip_exif():strip_icc()/filestorage/images/124138/genifique-skytrain-2.jpg)
:strip_exif():strip_icc()/filestorage/images/124012/wisdom-ebay-pre-loved-fashion-week-endless-runway-1.jpg)
:strip_exif():strip_icc()/filestorage/images/119858/vxcsdfcxz.png)
:strip_exif():strip_icc()/filestorage/images/123914/video-thumbnail-template-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/123816/jsp9403.jpg)
:strip_exif():strip_icc()/filestorage/images/123920/54014771299-2af6a4ee13-k.jpg)
:strip_exif():strip_icc()/filestorage/images/123898/material-matters-2024-materialmatters-design-image-by-max-colson-47.jpg)
:strip_exif():strip_icc()/filestorage/images/123839/screenshot-2024-10-02-at-16-48-05.png)