Why American Apparel’s latest campaign misses the point
Brands should be wary of using female empowerment as a marketing claim.
By Daniela Walker
:strip_exif():strip_icc()/filestorage/images/83720/american-apparel-examples-1-890x660.jpg)
WANT TO READ MORE?
BECOME A MEMBER TODAY
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.
:strip_exif():strip_icc()/filestorage/images/123809/messageimage-1724342242776.jpg)
:strip_exif():strip_icc()/filestorage/images/123569/01-shrub-hill-3.jpg)
:strip_exif():strip_icc()/filestorage/images/123494/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/123332/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/123318/edited-screenshot-2024-08-15-at-09-18-22-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/123127/smoothie-diary.jpg)
:strip_exif():strip_icc()/filestorage/images/123100/mvrdv-haus-1-schnepp-renou-9.jpg)
:strip_exif():strip_icc()/filestorage/images/119952/sheybarah-hero.jpeg)
:strip_exif():strip_icc()/filestorage/images/107349/ephemeral-solidified-light-07.jpg)
:strip_exif():strip_icc()/filestorage/images/122886/gbnfdms-a.png)