Need to Know

London – Designed by Russell Sage Studio, Teatulia is a new bar, library and retail space that turns tea-drinking into a more considered experience.

Serving six types of tea by day and a variety of tea-based cocktails at night, this café and social space in Covent Garden is the first in London to have complete ownership of the provenance of its tea leaves. Each leaf is hand-picked from the brand’s garden in Tetulia, northern Bangladesh, located between the globally recognised tea regions of Darjeeling and Assam.

With space limited to just 16 visitors at a time, Teatulia encourages guests to interact with the space. They can choose a record to be played via the in-store record player, or peruse the teashop’s bookshelf, which features a rotating selection of titles guest-curated on a monthly basis.

As explored in our Tea Market, the global appetite for tea remains strong, however brands are being challenged to present the drink in new and engaging ways to ensure it remains relevant amid the continuing growth of coffee culture.

UK – Amid a global sleep deficit, This Works has launched Sleep Power, a new range of pillow sprays and face masks formulated to optimise post-nap performance.

Containing all-natural ingredients including lavender, chamomile and vetiver, the pillow spray has been created to assist with falling asleep but also to help users feel revived post-nap. In clinical trials of 100 consumers who regularly nap during the day, the brand reports that 93% felt they performed better mentally, physically and were more able to control their impulses after using the spray during rest.

With consumers’ always-on lifestyles affecting their ability to sleep, insomnia and tiredness have become global wellbeing issues. In response, brands are launching products and services that take a more holistic approach to downtime. At the recent Global Wellness Summit in Italy, Maria Mu launched Bellumo, a mobile lamp that helps users to reach a restful state by slowly brightening and dimming as a prompt for them to breathe in and out.

The investment bank Piper Jaffray's semi-annual Taking Stock With Teens report has found that Generation Z are more enticed by brand names than their Millennial predecessors were at the same age.

Of the 8,600 US teenagers taking part in the survey, nearly half (45%) said that brand name was the most important factor for them, up from 33% in 2012.

The report also found that among Generation Z’s female population, buying preferences differed from those of their predecessors, with greater emphasis placed on personal care than the previously popular fashion accessories, as teens prioritise self-care. The majority (91%) of respondents also preferred to shop for colour cosmetics in-store rather than online.

Launching soon, our new Youth macrotrend The Anxiety Rebellion will provide global insights into what is driving this new generation of teens.