News 19.05.2020

Need to Know

Ellis Day’s bacteria-powered skincare, fashion designers call for a more sustainable calendar and Chinese consumers want more at-home dining options.

A serum to boost the skin’s microbiome

Wild Resilience Active Phage Serum by Ellis Day Skin Science, US Wild Resilience Active Phage Serum by Ellis Day Skin Science, US
Wild Resilience Active Phage Serum by Ellis Day Skin Science, US Wild Resilience Active Phage Serum by Ellis Day Skin Science, US
Wild Resilience Active Phage Serum by Ellis Day Skin Science, US Wild Resilience Active Phage Serum by Ellis Day Skin Science, US

US – Ellis Day Skin Science is a skincare brand harnessing the power of micro-organisms with its debut product.

The Wild Resilience Active Phage Serum draws on the use of phages: foundational micro-organisms that balance bacteria. The brand blends bioactive ingredients that reset and regenerate the skin's microbiome, while supporting bacteria that reduces inflammation, redness and blemishes.

‘This is a brand new active ingredient that’s completely natural. It belongs on your skin,’ says Carol Christopher, CEO of Ellis Day. ‘In a perfect world, you would have all the right phages on your skin to kill all the bad bacteria on it, and you would have a perfectly balanced microbiome. In an imperfect world, we are just helping you do that.’

As we explore in our forthcoming Beauty macrotrend, consumers will be increasingly conscious of the ingredients they’re putting on their skin – and investing in products that prioritise health and safety.

Covid-19: Nike recognises healthcare professionals as athletes

Nike Air Zoom Pulse by Nike in collaboration with Good360, US Nike Air Zoom Pulse by Nike in collaboration with Good360, US
Nike Air Zoom Pulse by Nike in collaboration with Good360, US Nike Air Zoom Pulse by Nike in collaboration with Good360, US

Global – Nike has teamed up with US non-profit-making Good360 to donate footwear, apparel and equipment to healthcare professionals.

Launched in support of frontline healthcare workers fighting Covid-19, the initiative recognises healthcare professionals as athletes. In particular, 30,000 pairs of Nike's Air Zoom Pulse shoe, which was initially unveiled in November 2019, are being donated because of its suitability for extensive shift work.

‘The Nike Air Zoom Pulse is our first shoe designed for the healthcare athlete, an everyday hero,’ says the brand in a press release. The donation efforts also come after the brand recently created and distributed full-face shields and powered, air purifying respirator lenses to protect healthcare workers amid the pandemic.

During the current Covid-19 pandemic, brands are assuming an increasingly civic role, stepping up with community initiatives and response efforts around the world.

Fashion’s petition for a seasonless future

Global – A group of influential designers and retail executives have released an open letter to the fashion industry calling for a more manageable fashion calendar.

Prompted by a Zoom call featuring designer Dries van Noten, Lane Crawford president Andrew Keith, and CEO of Altuzarra, Shira Sue Carmi, the discussion centred around the fashion systems now in place. The group proposed adjusted seasonality and flow of both menswear and womenswear, with actions including putting the autumn/sinter season back in winter and Spring/summer season back in summer.

‘This is a super-challenging time but let’s not let this crisis go to waste,’ said Carmi. ‘It’s not normal to buy winter clothes in May,’ added Van Noten. ‘It’s not normal to work with the design team on a collection that hits the shop floor one month and a half before it’s discounted at 50%.’

With Covid-19 having presented both challenges and opportunities for the fashion industry, designers are already beginning to embrace ideas such as digital fashion weeks.

.

Altuzarra Spring Summer 2020, Paris

Stat: Asian consumers embrace eating at home

Our Place Our Place

According to a study by Nielsen, Asian consumers are reconsidering their eating habits as a result of Covid-19.

The study reveals that 86% of Chinese consumers plan to eat at home more often than before the outbreak. Similarly, 77% of consumers in Hong Kong said they were planning to eat at home more often than before Covid-19, while in South Korea, Malaysia and Vietnam, the figure was 62%.

‘The Covid-19 epidemic is quickly revolutionising how consumers from mainland China think about their health, as well as changing their purchasing behaviour and the channels they are using to shop,’ explains Justin Sargent, president of Nielsen China.

While many restaurants and bars have been hit hard by the global pandemic, the evolution of delivery formats presents a growing opportunity. For more, read our Asian Virtual Kitchens Market.

Previous News Articles
Agency for Nature returns with five bold campaigns to reconnect youth with nature

News

Agency for Nature returns with five bold campaigns to reconnect youth with nature

After a first season in 2024, the Agency for Nature, a pop-up creative agency by Purpose Disruptors, has launched five new campaigns in its second ...
Sustainability : Advertising & Branding : Youth
Lidl becomes first UK supermarket to sell on TikTok shop

News

Lidl becomes first UK supermarket to sell on TikTok shop

Lidl has made history as the first UK supermarket to sell products via TikTok Shop, launching a limited-edition high-protein bundle for just £5. 
Food & Drink : Retail : Pop-culture & Media
Stat: Ikea is on a mission to improve global sleep quality

News

Stat: Ikea is on a mission to improve global sleep quality

A new Ikea report has uncovered a worldwide sleep crisis, with people missing out on an average of one hour and 20 minutes of rest each night.
Sleep : Health & Wellness : Society
The Future Laboratory and Together Group release Longevity & Wellbeing Strategies report

News

The Future Laboratory and Together Group release Longevity & Wellbeing Strategies report

The Future Laboratory and Together Group have joined forces to release the New Codes of Luxury: Longevity & Wellbeing Strategies report, which ...
The Future Laboratory : Together Group
Tesco Clubcard marks 30 years with nostalgic campaign

News

Tesco Clubcard marks 30 years with nostalgic campaign

Tesco is celebrating three decades of its Clubcard loyalty scheme with a campaign that blends nostalgia with a reminder of its ongoing value.
Retail : Advertising And Branding : Food And Drink
US consumers to stage economic blackout against corporate greed

News

US consumers to stage economic blackout against corporate greed

On 28 February 2025, grassroots organisation The People’s Union USA is calling for a 24-hour economic boycott in response to rising living costs an...
Finance : Society : Retail
Stat: LGBTQ+ identification in the US reaches record high, driven by Gen Z

News

Stat: LGBTQ+ identification in the US reaches record high, driven by Gen Z

LGBTQ+ identification in the US has reached an all-time high of 9.3%, up from 7.6% in 2023, according to a report released by Gallup.
Culture : Society : LGBT
Belvedere Museum brings art masterpieces into the digital world on Roblox

News

Belvedere Museum brings art masterpieces into the digital world on Roblox

The Belvedere Museum in Vienna is pioneering new approaches to digital art education with Art Leap, an interactive game on Roblox that immerse...
Gaming : Culture : Gen Alpha
Selfridges Unlocked now rewards shoppers for spending time in-store

News

Selfridges Unlocked now rewards shoppers for spending time in-store

Selfridges has launched an updated version of Selfridges Unlocked, a membership programme that now rewards customers for both spending and time spe...
Fashion : Retail : Luxury
Stat: UK life expectancy rises with more people set to reach 100

News

Stat: UK life expectancy rises with more people set to reach 100

According to new figures from the Office for National Statistics (ONS), boys born in the UK in 2023 can expect to live an average of 86.7 years, wh...
Health : Society : UK Life Expectancy
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN