Fit kits: Denim lab designs a perfect finish

San Clemente, California – To find the best fit, consumers can now design their own jeans with the Denim Design Lab 1879 Finishing Kits.

Each kit contains all the tools used by the trade to customise and finish the jeans, according to Denim Design Lab. A book featuring detailed instructions and a section on the history of the denim jeans manufacturing process is also included.

This is a great example of how to engage with consumers and fits well into the lifestyles of the Rurban Revolution.