Snap decision: A new way to shop with friends

Barcelona – Shoppers at Diesel in Spain can now receive instant feedback via Facebook on items that they try on.

Diesel Cam touchscreen workstations in store fitting rooms in Barcelona and Madrid act as a ‘social mirror’. Shoppers log on to their Facebook account, take a picture of a pair of jeans or a top, crop it and then upload it onto Facebook. Friends can then offer comments about their outfits.

This is a great example of how a brand can integrate the online experience with real life. Look out for our forthcoming Conviviality Culture report that explores how consumers expect live experiences.