News 29.06.2021

Need to Know

Mulberry’s collection references the roots of Afro-Carribean hair, bioplastic bandage alternatives and why fetishisation proves harmful among UK daters.

Mulberry and Priya Ahluwalia celebrate hair heritage

Mulberry x Ahluwalia, UK

UK – Heritage luxury brand Mulberry has teamed up with menswear designer Priya Ahluwalia on its latest collection, championing the symbolism of Afro-Caribbean hair.

For its capsule collection, which comes as part of Mulberry’s 50th anniversary celebrations, the brand’s signature Portobello Tote bag and an assortment of scarves have been reworked to reflect Ahluwalia’s vibrant aesthetic. Each piece in the collection takes influence from the designer’s Nigerian-Indian heritage, capturing her experiences of hair as a means of self-expression and protest. Alongside this collaboration, Mulberry has also announced its decision to sign up to the Halo Code, a set of commitments focused on creating a future without race-based hair discrimination.

‘I hope people who have insecurities about having Afro-Carribean hair, or not having Eurocentric or white hair, get a drop of confidence or feel special or celebrated,’ says Priya Ahluwalia, reflecting on the collection. ‘When I develop ideas and collections I tend to lean towards ideas or concepts around my own dual heritage and London roots.'

As luxury brands begin to recognise the need for greater transparency, the sector is addressing the meaning of heritage beyond its colonial connotations.

An olfactory exhibition reworked as a virtual experience

Fleeting – Scents in Colour at Mauritshuis Museum, The Netherlands Fleeting – Scents in Colour at Mauritshuis Museum, The Netherlands
Fleeting – Scents in Colour at Mauritshuis Museum, The Netherlands Fleeting – Scents in Colour at Mauritshuis Museum, The Netherlands

The Netherlands – The Mauritshuis gallery is bringing its olfactory exhibition to viewers at home through a fragrance box and virtual see-and-smell tour.

The Fleeting – Scents in Colour exhibition explores both pleasant and foul scents from the 17th century. While it will soon be open to the public, visitors are also welcome to experience the government collection of paintings through a digital lens. The virtual tour will be led by culinary journalist Joël Broekaert and Mauritshuis curator Ariane van Suchtelen, inviting viewers to smell various scents in the fragrance box as they appear in the tour – simultaneously seeing and smelling the art on display.

In the physical exhibition, viewers can look at the artworks and release associated scents via dispensers. By providing both in-person and home-based viewing options, the gallery is catering for the different needs of inter-Covid consumers.

This interactive approach also shows how brands and organisations can re-stimulate emotion and feelings through sensory cues – something Linda Ralph explores in her opinion piece.

Redress is a bioplastic bandage alternative

London – Doctor and designer Kerri Cooper is challenging the wastefulness of conventional medical textiles with a bioplastic alternative.

Recognising that most materials like bandages and gauze are largely single-use and non-biodegradable, Kerri Cooper’s ReDress project applies biomimicry techniques to ensure a circular lifecycle for wound dressings. ReDress uses wood pulp to create a bioplastic which mimics the textures of bamboo leaf – allowing it to include moisture-wicking properties that promote efficient healing. And while many traditional dressings are incinerated after use, these dressings will naturally break down without harming the environment.

‘The possibilities are big for an idea like this,’ says Kerri Cooper. ‘If the healthcare sector could be encouraged to use a solution like this it could significantly reduce waste and promote a more circular approach to medical treatment.’

Such initiatives echo the innovations we explore in Material Far Futures, encompassing dynamic fabrics that are less ecologically damaging.

ReDress by Kerri Cooper, UK ReDress by Kerri Cooper, UK

Stat: UK daters face unsolicited fetishisation

Howl, UK Howl, UK

Among UK citizens, there is a lack of awareness of fetishisation and its harmful impacts on marginalised groups.

According to dating app Bumble, about 53% of participants in a UK survey said that they didn’t fully understand what fetishisation meant. The study also found that one in three people in the country have been the victim of racial discrimination, unsolicited fetishisation or micro-aggressions when dating online.

The survey revealed that men and women from mixed race backgrounds were most likely to experience unsolicited fetishisation, with one in two saying they have been a victim. Meanwhile, Black British people in the UK receive the most racial discrimination on their dating profiles (41%).

While such harmful behaviours continue, Generation Z are carving out their own Safe Spaces away from mainstream platforms.

Previous News Articles
The Trend: Scent Retail Futures

News

The Trend: Scent Retail Futures

In a bid to provide more immersive and personalised guilded experiences, luxury fragrance retailers are focusing on creating the perfect experience.
Retail : Luxury Fragrance Retail : Scent Retail Trends
The Big Idea: Brand Innovation Debrief: Selfridges

News

The Big Idea: Brand Innovation Debrief: Selfridges

In 2023, Selfridges reported a 29% increase in revenue to £843.7m ($1.09bn, €985m) for the 52 weeks ending 28 January 2023, according to The Indust...
Retail : Selfridges : Hyperphysical Retail Experiences
The Campaign: Label Emmaüs destigmatises second-hand gifting

News

The Campaign: Label Emmaüs destigmatises second-hand gifting

As the holiday season approaches, Label Emmaüs, the community-centric e-commerce platform of the French Emmaüs movement, has launched Christmas Bac...
Retail : Second Hand : Label Emmaüs Christmas Campaign
The Viewpoint: Upstream’s Fashion Remix

News

The Viewpoint: Upstream’s Fashion Remix

The Upstream app, which is only available in the UK at present, self-defines as the ‘world’s first fashion streaming service powered by music and ...
Retail : Upstream : Gen Z Fashion Trends
The Space: Nike House of Innovation transformed into breath-focused experience

News

The Space: Nike House of Innovation transformed into breath-focused experience

Amsterdam-based Random Studio, in collaboration with Nike House of Innovation, has re-imagined the Paris-based store as an embodiment of the brand’...
Retail : Nike House Of Innovation : Holistic Fitness Campaign
Download the Future Forecast 2025 report

News

Download the Future Forecast 2025 report

Now that you know what shaped 2024, discover what’s on the horizon. Download our Future Forecast 2025 report comprising 50 new trends across 10 key...
Future Forecast 2025
The Trend: Deep Sea Wellness

News

The Trend: Deep Sea Wellness

The beauty and wellness industries are looking to the ocean as a new research and innovation hub for skincare and hydration solutions. 
Health : Wellness : Beauty
Download the Future Forecast 2025 report

News

Download the Future Forecast 2025 report

Now that you know what shaped 2024, discover what’s on the horizon. Download our Future Forecast 2025 report comprising 50 new trends across 10 key...
Future Forecast
The Big Idea: Wellrooms in 2035

News

The Big Idea: Wellrooms in 2035

The bathroom is evolving into the wellroom, expanding in size, intelligence and function to meet consumers’ health and wellness needs. 
Health : Wellness : Design
The Campaign: LG unveils AI-activated Menopause Mode air conditioning units

News

The Campaign: LG unveils AI-activated Menopause Mode air conditioning units

LG is beta testing Menopause Mode, a new initiative aimed at alleviating the intense hot flushes experienced by menopausal women.
Health : Wellness : Menopause
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN