Need to Know

Global – Nike has teamed up with health tech company Hyperice to introduce innovative wearables designed to aid athlete recovery. The Nike x Hyperice collection features high-top shoes and a vest equipped with advanced technologies for heating, cooling and massaging.

The high-top shoes incorporate Hyperice’s Normatec air compression technology, which inflates and deflates dual-air bladders to massage the foot and ankle. These shoes also include warming elements to enhance muscle recovery. Powered by battery packs in each insole, the shoes offer three levels of adjustable compression and heat, controllable via a button in the heel.

The accompanying vest autonomously monitors and adjusts the wearer’s body temperature using integrated thermoelectric coolers. Hyperice’s air bladders in the vest ensure a snug fit, pressing thermal modules against the body for optimal heating and cooling.

‘This technology helps get the body ready for activity, whether you’re playing for a title or on your feet a lot at work,’ said Tobie Hatfield, Nike’s senior director of athlete innovation.

We have previously analysed how brands are creating more functional and protective clothing in our Safety Fits microtrend report.

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. Here, creative foresight analyst Gabriela Białkowska discusses Gen Z’s social anemoia, The Sims 4 and family.

: Noplace, an emerging platform aiming to bring the social element back to social media, has recently soared to the top of the App Store. Designed for those looking for community, Noplace offers customisable profiles reminiscent of Myspace and allows users to share their activities and preferences in a simple, short text format. The platform taps into Gen Z’s anemoia – nostalgia for a time or a place one has never known – for the pre-Facebook era as well as their need for connection, which we have discussed in our Gen Z Now and Next: From Vision to Contradiction macrotrend report.

: Meanwhile, EA has finally answered the calls of The Sims community by introducing a free, polyamorous relationships update with the launch of the Lovestruck Expansion Pack. This feature allows Sims to define romantic boundaries and engage in multiple relationships without jealousy. Although this is a significant step for inclusive gameplay, the community had been requesting this in-game feature for years.

: In our Innovation Debrief 2024–2025 report, we dedicated a section to the rise of the DINKWAD (double-income, no-kids, with-a-dog) lifestyle economy. I’d like to highlight the proudly queer Dogs and their Dykes photo project. This community initiative by Nessie Appleton and Mair Howells is a heartwarming ‘online love letter to dykes, and the love for their dogs’.