Cold case: Gigs pop up for tequila brand

Sao Pãulo – Ad agency Albion has created a campaign for tequila brand Cuervo Cold, with a series of pop-up gigs by the band Ok Go.

The gigs are streamed live on the drink’s website, which broadcasts people who tweet and include #Shotcast. The profile pictures of the people who tweet will then be made into a pixilated video of the band.

This is a great example of a personalised social media campaign. For more on how social media is affecting the ways we interact, read our Future Media Landscapes macrotrend.