Cooke report: Social changes hit Just Nots hard

London – During LS:N Global’s Just Nots network evening, held at The Future Laboratory headquarters last month, editor James Wallman interviewed Graeme Cooke, a visiting fellow from the Institute for Public Policy Research.

Cooke spoke about the macro social and economic shifts that have occurred since the 1990s that are responsible for the current economic climate.

‘A question we are facing is, how we moved suddenly from a period characterised by rising affluence and prosperity, the chance to do better, to one characterised by economic insecurity and fearfulness,’ said Cooke.

See the video above for more on how these macro shifts are responsible for the situation in which Just Not consumers find themselves today. Check in to LS:N Global’s Seed section tomorrow for the last installment of our network evening speakers.