Fresh angle: Immerse yourself in a Travel & Hospitality video

London – UK newspaper The Guardian has worked with video company Condition One to create an immersive travel guide video app for the iPad.

The newspaper’s first video for the app is a guide of Tokyo that gives users the impression of walking through the city. People navigate the walk-through city tour by tilting or panning their iPad 180 degrees to see the streets from different angles.

The app is a compelling experiment by the newspaper to provide visual insight into new destinations.

For more on how the tourism industry is changing, read our Travel & Hospitality Futures report. For more on how smart brands are using new media channels to reach consumers, read our Future Media Landscapes macrotrend.