X-ray vision: App lets you see under the bonnet

Geneva – Car manufacturer Volvo has unveiled a new app at the Geneva Auto show that enables car owners to turn their iPhones and iPads into X-ray scanners.

Using augmented reality technology, the app lets users see a full 360-degree view of the Volvo V40’s inner components. As the user moves around the vehicle, a series of markers appear which, when touched, bring up additional information on the various car parts.

This is a great example of a brand using augmented reality to connect with consumers and provide them with additional information on the products they wish to purchase.

To see more examples of brands using augmented reality to engage with and excite consumers, read LS:N Global’s Augmented Retail microtrend.