An apple a day: Map of fruit trees makes community orchard of the city

An apple a day: Map of fruit trees makes community orchard of the city

An apple a day: Map of fruit trees makes community orchard of the city

#650 / 0

London – Making use of the abundance of edible nature on our doorsteps, a new project by Royal College of Art graduate Vahakn Matossian helps urban dwellers to seek out local fruit trees.

Fruit City, currently on display as part of the RCA’s annual graduate summer exhibition, maps out locations where Londoners can find, for instance, fig, pear or apple trees. The website also includes recipe suggestions for food and drink using local produce, and serves as a community network where users can add trees to the growing map. The project, Matossian says, encourages us to view our streets as a place for ‘vibrant living and sweet communication’. He has also designed, as part of the project, a collection of ‘picking tools’ tailored to the urban gatherer.

SHOW RCA 2009 runs till 5 July. If you’re in London, we definitely recommend a visit. Otherwise, look out for our top 10 highlights early next week.

Fruit City Fruit City
Fruit City Fruit City
Discover More News
Manchester City and Puma put AI-designed kits in fans’ hands

News

Manchester City and Puma put AI-designed kits in fans’ hands

Manchester City FC and Puma are giving fans a say in the club’s official 2026/2027 Third Kit, launching a global vote on 10 AI-generated designs.
Sport : Technology : AI
Nike launches After Dark Tour to empower women runners

News

Nike launches After Dark Tour to empower women runners

Nike is expanding its commitment to women’s sport with the launch of the After Dark Tour, a global night-time race series designed to celebrate and...
Sport : Running : Women In Sport
Stat: US teens double use of ChatGPT for schoolwork

News

Stat: US teens double use of ChatGPT for schoolwork

More than a quarter (26%) of US teenagers now use ChatGPT for schoolwork, doubling from 13% in 2023, according to a Pew Research Center survey.
Technology : AI : Gen Zalpha
Britannia’s tree-friendly billboards redefine outdoor advertising

News

Britannia’s tree-friendly billboards redefine outdoor advertising

Food product manufacturer Britannia and creative agency Talented are turning the traditional approach to billboards on its head with their latest c...
India : OOH : Advertising
Australian Open adopts animated live streams to transform sports viewing

News

Australian Open adopts animated live streams to transform sports viewing

The Australian Open 2025 is pioneering a new era of sports broadcasting with animated live streams reminiscent of Wii Sports.
Sport : Leisure : Media
Stat: Violence increasingly seen as an acceptable tool for change

News

Stat: Violence increasingly seen as an acceptable tool for change

The 2025 Edelman Trust Barometer reveals a seismic shift in public sentiment, with worldwide trust in institutions crumbling and grievance replacin...
Society : Edelman : Trust Barometer
Sephora explores the intersection of beauty and music with Faces of Music docuseries

News

Sephora explores the intersection of beauty and music with Faces of Music docuseries

Sephora has teamed up with Digitas Pictures and Imagine Documentaries to produce Faces of Music, a new Hulu docuseries highlighting the connection ...
Beauty : Music : Media
Foresight Friday: Seyi Oduwole, foresight analyst

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, foresight analyst Seyi Oduwole delves i...
Society : Gummies : Cannabis
Stat: Affordability and gymtimidation shape Middle East fitness boom

News

Stat: Affordability and gymtimidation shape Middle East fitness boom

Cost remains the primary obstacle preventing people from joining a gym, according to the UAE & KSA Health & Fitness Report 2025, the region...
Sport : Leisure : Health
ATP Tour launches bold campaign to boost tennis beyond the majors

News

ATP Tour launches bold campaign to boost tennis beyond the majors

The ATP Tour is ushering in a new era with It All Adds Up, a campaign designed to elevate the year-round men’s tennis circuit and its role in shapi...
Sport : Leisure : Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN