Catwalk cuisine: Designer presents collection at pop-up restaurant

30 : 08 : 2013 Vodka : Pop Ups : Silas Adler

Copenhagen – During fashion week, press and buyers usually flit from one show to the next with no time to stop for a bite. But for the presentation of Silas Adler’s menswear brand, Soulland, industry insiders were able to sit down and enjoy a six-course meal before seeing the spring/summer 2014 collection projected onto a screen.

Soulland and Aamanns pop-up restaurant Soulland and Aamanns pop-up restaurant
Soulland and Aamanns pop-up restaurant Soulland and Aamanns pop-up restaurant
Soulland and Aamanns pop-up restaurant Soulland and Aamanns pop-up restaurant

The meal was hosted at a 100-square-metre pop-up restaurant opened specifically for the event. Chef Adam Aamann recreated his popular sandwich shop, which serves smørrebrød, a Danish open sandwich. The menu for the event included vodka-infused cabbage soup, crab bisque on rye bread and trout served with onion powder. During the courses, Adler presented his catwalk show, which was filmed a few days prior.

As consumers become epicureans, brands are trying to find innovative ways to bring food into every experience, even a fashion show. To learn more, read our Food and Beverage Pairings microtrend.

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN