News 21.01.2021

Need to Know

Uber Eats’ burger ads promote Australian travel, activewear that eases exercise anxiety during menstruation and why e-commerce needs a dose of joy.

Tour guides tease new tastes for Uber Eats

Tropical Whopper Tours by Special Group Australia for Uber Eats and Hungry Jack’s, Australia

Australia – Tour guides from Australia's Cook Islands are the unexpected stars in a new series of ads from Uber Eats.

Promoting the Tropical Whopper burger from fast food brand Hungry Jack's, the campaign tunes in to the travel experiences hampered by the pandemic – using the burger to give Australian consumers a taste of the travels they’re missing.

Created by Special Group Australia, the series of ads play on the traditional format of island tours, with the guides swapping paddle boarding and snorkelling to talk about the ingredients of the limited-edition burger. As a result, the campaign has two benefits: promoting the Tropical Whopper and inspiring future tourism. As David Griffiths, head of marketing ANZ at Uber Eats, explains: ‘We're proud to work with the Cook Islands tour guides and hope when flights open back up this inspires Aussies to go and see them in person.'

For travel and hospitality firms, this campaign demonstrates an opportunity to partner with brands from wider sectors, while repurposing staff and promoting experiences. For more, explore the ways travel brands are becoming pandemic-proof.

Immi re-invents ramen with nutritional benefits

Ramen noodles by Immi Ramen noodles by Immi
Ramen noodles by Immi Ramen noodles by Immi

US – Food start-up Immi has transformed instant ramen into a nutrient-dense food for health-conscious consumers.

Aiming to differentiate from traditional instant ramen packs that are high in salt, carbohydrates and MSG, Immi's plant-based instant noodles are high in protein, can be incorporated into a Keto diet and contain only 9g of carbohydrates.

Described as 'surprisingly healthy,' flavours borrow from traditional Asian dishes but are 100% plant-based, including black garlic ‘chicken’, tom yum ‘shrimp’ and spicy ‘beef'. With a growing awareness of health conditions born from poor diets, the brand’s founders used their own family as inspiration for its products. ‘There are many people who grew up loving ramen but have stopped eating it entirely because it’s unhealthy,’ explains Kevin Lee, co-founder of Immi.

For more on how Asian food culture is being elevated, read our interview with the founders of Omsom, a Vietnamese-American food brand aiming to bring authenticity to supermarket shelves.

Thinx activewear promotes period exercise

Period-proof activewear by Thinx Period-proof activewear by Thinx

UK – Period underwear brand Thinx is moving into the activewear space with a new range of workout apparel.

Part of the brand’s premium collection, the range includes leggings, cycling shorts, training shorts and a leotard. Much like Thinx’s original underwear offering for people with periods, the activewear integrates fabric that wearers can bleed directly into – mitigating the need for disposable sanitary products. Through its range, Thinx is both destigmatising menstruation and encouraging people to apply their sustainable values to period wear.

Maria Molland, CEO of Thinx, refers to the experience of spending more time at home as being beneficial to the activewear launch. 'There’s been a lot of reticence [in the past] to try something new, especially with the public embarrassment of something like a leak,' she says. 'So now is an opportunity for people to try it; sitting at home on their couch, working from home, they realise the product really works.’

In this way, the brand is empowering people with periods to maintain their daily activities without their natural cycles becoming a hindrance. Explore more case studies via our Female Futures vertical.

Stat: Boredom and frustration tarnish online retail

Finding a Digital Letter-form by Gang Buron-Yi Finding a Digital Letter-form by Gang Buron-Yi

A new survey by website analytics platform Content Square examines shoppers' overall satisfaction when it comes to e-commerce, finding a mere 15% of consumers feel happy when shopping online.

Content Square measured the 'digital happiness' felt by shoppers, defining this as an all-encompassing term comprising factors like convenience, satisfaction and the joy they feel when interacting with a website or app.

With less than a fifth enjoying the online experience, the survey also reports that almost a third of respondents associate online shopping with frustration, anxiety and boredom. With many customers' online experiences plateauing to focus solely on convenience, Content Square suggests brands optimise their online shopping strategy to include features and functions that bring joy to customers.

In our retail macrotrend Feedback Frontiers, we explore the future of digital retail experiences, examining how successful transactions will be rooted in in the emotional exchanges they provide consumers.

Previous News Articles
ATP Tour launches bold campaign to boost tennis beyond the majors

News

ATP Tour launches bold campaign to boost tennis beyond the majors

The ATP Tour is ushering in a new era with It All Adds Up, a campaign designed to elevate the year-round men’s tennis circuit and its role in shapi...
Sport : Leisure : Advertising
Rappers Krept & Konan launch supermarket for diverse communities

News

Rappers Krept & Konan launch supermarket for diverse communities

British rap duo Krept & Konan are expanding their business ventures with the launch of Saveways, a 15,000-square-feet supermarket in Croydon, L...
Retail : Culture : Food
Stat: Ideological fractures and mistrust in democracy plague Gen Z

News

Stat: Ideological fractures and mistrust in democracy plague Gen Z

New research for Channel 4 exposes deepening gender divides among Gen Z in the UK.
Society : Youth : Gen Z
Somerset House celebrates the magic of soil

News

Somerset House celebrates the magic of soil

Somerset House begins 2025 with Soil: The World at Our Feet, a landmark exhibition running from 23 January to 13 April.
Design : Sustainability : Exhibition
Skin Fetish: Glass 001 Artistry Mask takes glass skin from runway to reality

News

Skin Fetish: Glass 001 Artistry Mask takes glass skin from runway to reality

Pat McGrath Labs has launched Skin Fetish: Glass 001 Artistry Mask.
Beauty : Fashion : Luxury
Stat: Leadership pipeline under threat as stress drives ‘conscious unbossing’

News

Stat: Leadership pipeline under threat as stress drives ‘conscious unbossing’

Business leaders are under mounting stress, with 71% reporting increased pressure since starting their roles – a sharp rise from 63% in 2022, accor...
Workplace : Society : Health & Wellness
Hoka steps into East London’s running culture with Run Stop Corner Shop

News

Hoka steps into East London’s running culture with Run Stop Corner Shop

Performance footwear and apparel brand Hoka has opened Run Stop Corner Shop on Bethnal Green Road, a vibrant nod to London’s running and cultural c...
Fashion : Sports & Leisure : Retail
Netflix could adapt to the age of distraction with second-screen scripts

News

Netflix could adapt to the age of distraction with second-screen scripts

Streaming giant Netflix is at the centre of a debate over whether its content is being tailored to accommodate second-screen viewers – audiences wh...
Technology : Pop-culture & Media : Society
Stat: Nearly half of Britons aged 25–34 are open to owning a robot pet

News

Stat: Nearly half of Britons aged 25–34 are open to owning a robot pet

More than a quarter of Britons (26%) would consider adding a robot pet to their home, according to a new RSPCA poll, with Britons aged 25–34 the mo...
Pets : Technology : Society
Anti creates a visual identity that evolves with community input

News

Anti creates a visual identity that evolves with community input

Norwegian creative agency Anti has unveiled a dynamic identity for Kulturhavna, a community-driven urban development project in Ålesund, Norway.
Design : Advertising & Branding : Future Spaces
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN