News 04.06.2021

Need To Know

Agua Mágica is recontextualising modern mezcal, Yoox curates a Gen Z shopping hub and Americans feel positive about their financial futures.

Agua Mágica revives mezcal drinking rituals

Agua Mágica

US, Mexico – The ultra-premium spirits brand has launched its first mezcal with the aim of spotlighting the events, festivities and celebrations at which mezcal is traditionally consumed.

Focusing on the history of Oaxaca – the birthplace of mezcal – and the rich origins of the drink, Agua Mágica is reclaiming the spirit from industrialisation and commoditisation. To do this, it's using a combination of sourced and harvested single-village agaves, espadín and tobalá from the terrain of San Juan del Río. This location provides ideal natural conditions for agave – resulting in a complex and rich mezcal flavour.

Alongside retaining these important creation rituals, the brand also reasserts the place of mezcal to be consumed as part of festivities and gatherings, including weddings, funerals and births. ‘My mission with Agua Mágica is to initiate conversations around redirecting mezcal's current growth trajectory, through a premiumisation and re-contextualisation of mezcal consumption occasions,' explains Rafael Shin, founder of Agua Mágica.

As consumer interest in Modern Mezcal grows, this brand is stepping in to preserve the origins of agave-based spirits.

Topi skincare is for contrasting climates

Topi botanicals Topi botanicals

US – Topi is a skincare brand designed to protect the skin from different climatic conditions.

The brand, which positions itself as ethically and sustainably sourced, was launched with two vegan serums targeted at holidaymakers – its Sun Serum and Snow Serum. Each contains botanical ingredients to form a protective barrier on the surface of the skin, working against the skin aggressors that occur in these juxtaposing climates.

When creating the brand, Topi’s founders considered the impact of both indoor and outdoor conditions found while travelling, such as heating, air conditioning, pollution, LED screens and aeroplane environments. ‘I’ve always had an interest in medicinal botanicals,’ says Quentin Smith, co-founder of Topi. ‘[So] I wanted to find other ways of using them that made sense for how I like to care for my skin and interact with my environment on a day-to-day basis.’

In our forthcoming Beauty, Health and Wellness Forum, we’ll examine the effects of our surroundings and the environment on our overall wellbeing. Tickets are available to buy here.

Yoox’s online hub wants to entice Gen Z shoppers

Hi Guy_Z! by Yoox Hi Guy_Z! by Yoox

UK – At a time when Generation Z are snapping up pre-owned fashion, online retailer Yoox hopes to attract them to discounted luxury goods with a new youth-focused hub.

Dubbed Hi Guy_Z!, the platform will spotlight up-and-coming designers and talent, with promotions focused on businesses that follow sustainable practices. Among the brands initially selected to be featured on Hi Guy_Z! are Jacquemus, Fear of God, A-Cold-Wall, Our Legacy, Nike and The North Face. Each of these have been chosen using a combination of data and buyer knowledge relating to Gen Z customers. Through this channel, Yoox welcomes a more curated approach to reaching a particular group.

‘The idea was to create something that was welcoming, warmer and closer to their tone of voice and perspective,’ says Paolo Mascio, president of fashion at Yoox Net-a-Porter. ‘We already have customers between 15 to 25 years of age and we already carry a lot of brands that appeal to this audience, but we want to represent a virtual place where young people can really meet and establish use.’

Elsewhere, we’ve identified the ways that other retailers are innovating through off-price strategies that tap into the interests of young consumers.

Stat: US citizens believe they will get wealthier

Modern Banking for the Culture by Greenwood, US Modern Banking for the Culture by Greenwood, US

US citizens generally think they will get richer, according to a recent study by YouGov.

Almost half of Americans (48%) say they’re going to accumulate more capital, while nearly one in five (19%) believe they will become ‘much richer’. By contrast, three in 10 think their circumstances are likely to remain stagnant, while 16% say they are more likely to become poorer.

The research also found that those who are already wealthy are the most likely to expect to get richer, with more than three in five Americans earning over £70.5k ($100k, €82k) in gross personal income anticipating that they’ll become wealthier. This compares to just over two in five of those earning under £35.2k ($50k, €41k).

To discover more about how fintech brands are supporting consumers with asset management, look out for our forthcoming interview with Diem.

Previous News Articles
Camdom is the world’s first digital condom for safer intimacy

News

Camdom is the world’s first digital condom for safer intimacy

This Sexual Health Awareness Month, condom brand Billy Boy and creative agency Innocean Berlin unveiled Camdom, an app that acts as a digital condo...
Health & Wellness : Technology : Pop-culture & Media
Resting Reef memorialises pets as eco-friendly marine reefs

News

Resting Reef memorialises pets as eco-friendly marine reefs

Eco-friendly funeral company Resting Reef has launched a pet memorial service that blends pet ashes with crushed shells to create eco-friendly unde...
Design : Health & Wellness : Sustainability
Netflix new unveils Moments feature to save and share scenes

News

Netflix new unveils Moments feature to save and share scenes

Netflix has launched a new feature called Moments, allowing subscribers to bookmark, save and share their favourite scenes from shows and movies.
Technology : Pop-culture & Media : Society
Stat: Mars’ study reveals strong pet devotion

News

Stat: Mars’ study reveals strong pet devotion

Mars has unveiled ‘the largest global pet parent study to date’ of more than 20,000 pet owners across 20 countries.
Pets : Society : Retail
Samsonite’s new durable suitcase can survive travelling to the edge of space

News

Samsonite’s new durable suitcase can survive travelling to the edge of space

Samsonite has unveiled its latest innovation, the Proxis Space collection, setting new standards in travel gear with sustainability and advanced te...
Luxury : Travel & Hospitality : Design
The Saudi Investment Bank celebrates national identity with bespoke typeface

News

The Saudi Investment Bank celebrates national identity with bespoke typeface

The Saudi Investment Bank and creative agency Impact BBDO have launched I am Saudi, a campaign celebrating national heritage with a bespoke typeface.
Design : Advertising & Branding : Finance
Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Society : US Elections : The Power Of Precision Micro-Influencing
Stat: Rapid increase in e-waste raises need for circular solutions

News

Stat: Rapid increase in e-waste raises need for circular solutions

As AI computing demands surge, researchers warn of unprecedented e-waste levels that could equate to discarding more than 10bn iPhones each year by...
Technology : Sustainability : Society
Emteq Labs unveils emotion-sensing smart eyewear

News

Emteq Labs unveils emotion-sensing smart eyewear

Brighton-based Emteq Labs has introduced Sense, a wearable technology innovation that uses nine optical sensors embedded in lightweight glasses to ...
Technology : Health & Wellness : Design
El Departamento turns Barcelona’s historic building into cultural learning hub

News

El Departamento turns Barcelona’s historic building into cultural learning hub

Architecture studio El Departamento, led by Alberto Eltini and Marina Martín, has repurposed Barcelona’s Casa Degli Italiani, a Renaissance-era bui...
Youth : Architecture : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN