Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector.

Brand Innovation Debrief: Refy

Big Ideas

Brand Innovation Debrief: Refy

By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.
Refy : Beauty : TikTok
Breakthrough Biohacks

Big Ideas

Breakthrough Biohacks

What are the next buzzword ingredients and treatments linked to longevity lifestyles? We highlight the pathways and biohacks maximising longevity a...
Health : Wellness : Longevity
Four Beauty Brands Harnessing the Power of Sports Fandom

Big Ideas

Four Beauty Brands Harnessing the Power of Sports Fandom

As the beauty industry taps into sports culture, brands are capitalising on athletes’ influence to innovate and inspire, scoring big with fans worl...
Beauty : Sports : Leisure
Future Forecast 2025: Beauty

Macro Trends

Future Forecast 2025: Beauty

From wellness-inspired Guochao to Gen Alpha beauty, the industry is evolving to meet the demands of every consumer, while simultaneously being educ...
Beauty : Health & Wellness : Luxury
Deep Sea Wellness

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.
Beauty : Wellness : Innovation Hub
Scent Retail Futures

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent disco...
Perfume : Fragrance : Retail
India’s Beauty Playground

Big Ideas

India’s Beauty Playground

To tap into India’s booming beauty market, global and local brands are leveraging skincare-infused make-up, men’s grooming innovations and localise...
India : Beauty : Skincare
Eau de Climate Change

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mo...
Beauty : Fragrance : Sustainability
Brand Innovation Debrief: Walmart

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...
Walmart : Retail Strategy : Gen Z
Wellrooms in 2035

Big Ideas

Wellrooms in 2035

As the bathroom evolves into the wellroom, in 2035 houses could be designed to host functional spas, health data centres and sustainability eco-hub...
Future Of The Bathroom : Bathrooms : Bathroom Products
Cosmoprof Bangkok 2024: Eight Key Takeaways

Big Ideas

Cosmoprof Bangkok 2024: Eight Key Takeaways

Cosmoprof CBE ASEAN 2024 (13–15 June) highlighted the tremendous growth potential of the region’s beauty market and its potential for leading produ...
Beauty : Asia : Cosmoprof
Embracing True-Age Beauty in China

Viewpoints

Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...
Beauty : Ageing : China
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