Milan matters

Milan Design Week reflects consumer thinking, showcases innovative ideas and agenda-setting philosophies, and is an exhibition about the direction of design. What happens in Milan reverberates around the world. From retail to luxury, from automotive to technology, travel, fashion, food, beauty, beverages, packaging, architecture and, of course, interiors, it affects all lifestyle industries.In other words, Milan matters.

By James Wallman, Caroline Till, Kate Franklin and Julian Ellerby