LSN : Big Ideas

Big Ideas

Black Lives Matter: the business response

Global brands and their employees are using their reach and influence to support the Black Lives Matter movement and the future progression of blac...

Big Ideas

Inter-Covid hospitality

Amid a tourism drought, hotels are repurposing their vacant rooms to cater for consumers seeking shelter, safety and privacy.

Hospitality : Travel : Health

Big Ideas

Four ways retail is becoming a phygital playground

Innovative applications of established technologies are creating multi-layered, mixed-reality retail experiences that merge digital and physical to...

Retail : Phygital : Fashion

Big Ideas

In-game fashion

The synergy between fashion and gaming is swelling as designers and brands produce garments for wearing in-game and IRL.

Gaming : Fashion : Media

Big Ideas

The imperfect voices of quarantine cooking

As consumers turn to home cooking as a source of comfort during crisis, culinary experts are championing a slower, simpler and more accessible appr...

Food : Home Eatertainment : Covid-19

Big Ideas

The premium spirits defying world borders

With consumers unable to travel and discover local tipples, distillers are creating elevated spirits that can transport drinkers to unexpected terr...

Luxury : Drinks : Spirits

Big Ideas

Virtual sanctuaries

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing practices with dig...

Virtual Reality : Luxury Beauty : Beauty

Big Ideas

Socially distant dating

An increased reliance on virtual connectivity has resulted in innovations that enable daters to match from afar – and mitigate feelings of swipe fa...

Dating : Online Dating : Dating App

Big Ideas

Four ways travel brands can become pandemic-proof

With the tourism industry on pause for the foreseeable future, explore four strategies to help travel and hospitality brands survive the Covid-19...

Travel : Hospitality : Covid-19

Big Ideas

Flat age fitness

Exercise brands are helping senior citizens keep fit and healthy with a new range of innovative tools and accessible digital platforms.

Fitness : Senior : Covid-19

Big Ideas

Rebranding recruitment for Generation Z

Workplaces and education institutions are firing up their recruitment campaigns to focus on empathy, purpose and Gen Viz aesthetics.

Youth : Media : Workplace

Big Ideas

The digital future of Fashion Weeks

The impact of Covid-19 and growing climate concerns are pushing luxury and fashion brands to technology that digitises the runway and buying process.

Fashion : Luxury : Retail

Big Ideas

Webinar: Covid-19 Future Planning

A 30-minute webinar examining the pandemic’s impact across key sectors, and the steps to future-proof strategies for your organisation and clients....

Society : Covid-19 : Retail

Big Ideas

Covid-19 Contingency Planning

Learn the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your organisation.

Covid-19 : Society : Health

Big Ideas

Healthy kids campaigns

A series of new food industry initiatives aim to inspire and deliver healthier eating among children by targeting parents, schools and care-givers.

Food : Healthy Eating Design : Children

Big Ideas

IAM Weekend 2020 Show Report

This year’s symposium offered new perspectives on youth activism, remote connection in the Covid-19 age, and the downfall of human-centred design.

Sustainability : Media : Technology

Big Ideas

The rise of anti-social networks

No likes, no followers, no glossy digital persona – discover the nascent networks challenging major social platforms with curated, close-knit commu...

Technology : Social Media : Media

Big Ideas

Food brands get a taste for fashion

From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal their persona...

Food : Drinks : Fashion

Big Ideas

The emerging youth zines causing media anarchy

Zines are becoming the platform of choice for youth in Malaysia, South Africa, China and Brazil to express alternative views away from regulated me...

Youth : Media : Generation Z

Big Ideas

Experiential luxury malls

Shedding their teen hangout reputation, retail centres are being given an experiential upgrade as operators set their sights on affluent luxury sho...

Luxury : Retail : Architecture

Big Ideas

The ideas and innovations that hint at the future of the consumer landscape