Headstrong trainers
Equinox

Headstrong trainers

US – With its new class, Equinox wants its members to train their brain as they train their body. 

Headstrong by Equinox, US

US – With its new class, Equinox wants its members to train their brain as they train their body.

  • The HeadStrong class is broken down into four portions: Focus, Adapt, Willpower and Reboot
  • As consumers become increasingly aware of mindfulness, Equinox wanted to create a class that combines mental agility with physical exertion

Although arguably all exercise is good for the brain, Equinox is making a greater connection between mind and muscle with its HeadStrong class. The class, developed by Equinox employees Michael Gervais and Kai Karlstrom, has four sections, each geared towards mindful exercise. 

In the warm-up, Focus, exercisers must go through motions that take them from crawling to standing, focusing on each movement. Adapt is a section designed to encourage neuroplasticity – or the brain making new connections – by breaking away from the exercise model of routine to create sporadic movements called out at random intervals by the instructor. Willpower uses high-interval training and plyometrics, but without standard timing cues, so that exercisers have to focus on holding their planks, while Reboot brings yoga-inspired mindfulness to the cool down. 

‘We don’t let our brain make new connections, we do the same thing over and over. A lunge is always a lunge,’ Karlstrom tells Well+Good. ‘You need to think more abstractly to allow for better motor control. We’re allowing people the freedom to think abstractly about movement.’

The Big Picture

Alongside the mindfulness movement, people are coming to understand that to have more control over their bodies, they need to have control over their minds as well. For more, see our macrotrend The Optimised Self.

Discover More Daily Signals
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
Foresight Friday: Fiona Harkin, director of foresight

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Human Behaviour : Globalisation : New World Order
Stat: Car sales still depend on human interaction

Daily Signals

Stat: Car sales still depend on human interaction

Despite a major push from automakers and third-party platforms, only 7% of car buyers in the US complete their purchase entirely online, according ...
Mobility : Retail : Statistic
Stat: Five minutes of daily exercise could help millions of people live longer

Daily Signals

Stat: Five minutes of daily exercise could help millions of people live longer

According to a study by the Norwegian School of Sport Sciences, an extra five minutes of daily exercise and 30 minutes less sitting could significa...
Health : Society : Statistic
Pentagram crafts human-centric identity to bring GEIUK gender data to life

Daily Signals

Pentagram crafts human-centric identity to bring GEIUK gender data to life

Independent design agency Pentagram has created a visual identity for GEIUK, the UK’s first tool to measure, map and monitor gender inequality at l...
Design : Data : Gender
Balenciaga signals deeper sport alignment with new range

Daily Signals

Balenciaga signals deeper sport alignment with new range

Luxury fashion house Balenciaga has partnered with the National Basketball Association (NBA) on an autumn 2026 capsule collection that brings baske...
Fashion : Luxury : Sport
Girlfans England puts female fans at the heart of football culture

Daily Signals

Girlfans England puts female fans at the heart of football culture

Built to challenge the sustained oversight of women in football fan media, Girlfans has launched its first national edition.
Sport : GIRLFANS : Football
Shoei’s AR-enabled helmets layer intelligence to enhance riding

Daily Signals

Shoei’s AR-enabled helmets layer intelligence to enhance riding

Japanese helmet maker Shoei has unveiled the world’s first motorcycle helmet to feature a fully integrated augmented reality head-up display (HUD),...
Mobility : Technology : Automotive
Stat: Stress-reducing benefits of exercise are stronger for women than men

Daily Signals

Stat: Stress-reducing benefits of exercise are stronger for women than men

Regular exercise is linked to lower daily stress among US adults, but the effect is significantly stronger for women than men, according to new dat...
Health And Wellness : Exercise : Statistic
DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Daily Signals

DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Burma Burma Restaurant is embracing punk aesthetics with a new spirit-free cocktail menu designed by Mumbai-based studio Naughty Naughty.
Design : Food And Drink : Hospitality
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN