Headstrong trainers
Equinox

Headstrong trainers

US – With its new class, Equinox wants its members to train their brain as they train their body. 

Article/19273 #1
Headstrong by Equinox, US

US – With its new class, Equinox wants its members to train their brain as they train their body.

  • The HeadStrong class is broken down into four portions: Focus, Adapt, Willpower and Reboot
  • As consumers become increasingly aware of mindfulness, Equinox wanted to create a class that combines mental agility with physical exertion

Although arguably all exercise is good for the brain, Equinox is making a greater connection between mind and muscle with its HeadStrong class. The class, developed by Equinox employees Michael Gervais and Kai Karlstrom, has four sections, each geared towards mindful exercise. 

In the warm-up, Focus, exercisers must go through motions that take them from crawling to standing, focusing on each movement. Adapt is a section designed to encourage neuroplasticity – or the brain making new connections – by breaking away from the exercise model of routine to create sporadic movements called out at random intervals by the instructor. Willpower uses high-interval training and plyometrics, but without standard timing cues, so that exercisers have to focus on holding their planks, while Reboot brings yoga-inspired mindfulness to the cool down. 

‘We don’t let our brain make new connections, we do the same thing over and over. A lunge is always a lunge,’ Karlstrom tells Well+Good. ‘You need to think more abstractly to allow for better motor control. We’re allowing people the freedom to think abstractly about movement.’

The Big Picture

Alongside the mindfulness movement, people are coming to understand that to have more control over their bodies, they need to have control over their minds as well. For more, see our macrotrend The Optimised Self.

Discover More News
The Trend: Skintellectual Bodycare

News

The Trend: Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...
Beauty : Skincare : Longevity
The Big Idea: India’s Beauty Playground

News

The Big Idea: India’s Beauty Playground

To tap into India’s booming beauty market, global and local brands are using skincare-infused make-up, men’s grooming innovations and localised mar...
Beauty : Retail : Indian Beauty Market
The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

News

The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

Colgate is challenging beauty standards and celebrating smile diversity with its latest campaign, My Smile is My Superpower.
Beauty : Diversity : Health And Wellness
The Viewpoint: Embracing True-Age Beauty in China

News

The Viewpoint: Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...
Beauty : China : Ageing
The Space: Liberty's Fragrance Lounge

News

The Space: Liberty's Fragrance Lounge

On 15 March 2024, luxury department store Liberty opened The Fragrance Lounge, its new innovative space redefining how scents are discovered a...
Beauty : Retail : Fragrance
Download the Future Forecast 2025 report

News

Download the Future Forecast 2025 report

Now that you know what shaped 2024, discover what’s on the horizon. Download our Future Forecast 2025 report comprising 50 new trends across 10 key...
Future Forecast
The Trend: AI Edu-play-tion

News

The Trend: AI Edu-play-tion

In our AI Edu-play-tion microtrend report, we talk to the innovators using generative artificial intelligence to re-imagine screen-free educational...
Technology : AI Education : Gen Alpha
The Big Idea: Five brands shaping the future of voice-activated AI wearables

News

The Big Idea: Five brands shaping the future of voice-activated AI wearables

A significant shift towards touchless devices is playing out in the technology industry, driven by increased commercialisation and accessibility of...
Technology : Voice-Activated AI : Wearable Tech Innovations
The Campaign: Camdom is the world’s first digital condom for safer intimacy

News

The Campaign: Camdom is the world’s first digital condom for safer intimacy

This Sexual Health Awareness Month (September 2024), condom brand Billy Boy and creative agency Innocean Berlin unveiled Camdom, an app that acts a...
Technology : Camdom App : Digital Condom
The Viewpoint: How to master AI

News

The Viewpoint: How to master AI

AI was on everyone’s lips in 2023 as the curiosity about large language models – from individuals and businesses – grew significantly.
Technology : AI Adoption : Mastering AI
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN