Clerkenwell Design Week 2016: Digital replica
One Thing After Another by Sam Jacob Studio at Sto Werkstatt, Clerkenwell, London

Clerkenwell Design Week 2016: Digital replica

Clerkenwell Design Week 2016 – One Thing After Another, an installation designed by Sam Jacob Studio at Sto Werkstatt, explores the exchange of information between the digital and physical worlds.

One Thing After Another by Sam Jacob Studio at Sto Werkstatt, Clerkenwell, London

London – One Thing After Another, an installation designed by Sam Jacob Studio at Sto Werkstatt, explores the exchange of information between the digital and physical worlds.

  • The original building, a garden shed, was copied and scaled up using 3D scanning and digital fabrication
  • The replica building challenges perceptions of digital production by embracing the imperfections

Starting with a basic garden shed, the installation was created by 3D scanning the structure to create a digital copy. This was scaled up to fabricate a new version made from Verolith, a lightweight construction material.

Sam Jacob, director at Sam Jacob Studio, describes this process as ‘post-digital architecture’. By putting the original building through a digital process, it inherently changes the architecture. The replica's size and materials used create a new structure that is distinctly different from the original. ‘It’s information that remains in flux, that can be evaporated, distilled and precipitated between digital file and physical construction, then back again,’ says Jacob. ‘Technology gives us new ways of seeing, which in turn, transform the world.’

The project not only shows new ways in which Verolith can be used, it also highlights a new attitude to digital processes. By embracing a low-tech and rough aesthetic, Jacob’s unique approach to digital manufacturing adds warmth and character to the basic material.

The Big Picture

Designers are embracing technology, replicating traditional materials to challenge perceptions of the digital process. For more on the impact of new technologies on the cultural value of copying, read our Seed on A World of Fragile Parts.

Discover More Daily Signals
The Trend:  Masculinity Reset Retreats

Daily Signals

The Trend: Masculinity Reset Retreats

Men’s mental wellbeing retreats are reshaping modern masculinity, focusing on mindfulness, movement and meaningful male friendships.
Travel : Health And Wellness : Hospitality
The Big Idea: Brand Innovation Debrief: Aman

Daily Signals

The Big Idea: Brand Innovation Debrief: Aman

Aman epitomises ultra-luxury hospitality, blending serene design, bespoke service and rare experiences for a devoted high-net-worth clientele.
Travel : Hospitality : Hotel
The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Travel : Cannes Lions 2025: The Unhinged Humour Opportunity : Digital Detox
The Viewpoint: The New Youth Club

Daily Signals

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...
Travel : Hospitality : Youth
The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Daily Signals

The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...
Travel : Sports : Health And Wellness
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN