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The Trend: Skintellectual Bodycare

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The Trend: Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...
Beauty : Skincare : Longevity
The Big Idea: India’s Beauty Playground

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The Big Idea: India’s Beauty Playground

To tap into India’s booming beauty market, global and local brands are using skincare-infused make-up, men’s grooming innovations and localised mar...
Beauty : Retail : Indian Beauty Market
The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

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The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

Colgate is challenging beauty standards and celebrating smile diversity with its latest campaign, My Smile is My Superpower.
Beauty : Diversity : Health And Wellness
The Viewpoint: Embracing True-Age Beauty in China

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The Viewpoint: Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...
Beauty : China : Ageing
The Space: Liberty's Fragrance Lounge

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The Space: Liberty's Fragrance Lounge

On 15 March 2024, luxury department store Liberty opened The Fragrance Lounge, its new innovative space redefining how scents are discovered a...
Beauty : Retail : Fragrance
Download the Future Forecast 2025 report

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Download the Future Forecast 2025 report

Now that you know what shaped 2024, discover what’s on the horizon. Download our Future Forecast 2025 report comprising 50 new trends across 10 key...
Future Forecast
The Trend: AI Edu-play-tion

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The Trend: AI Edu-play-tion

In our AI Edu-play-tion microtrend report, we talk to the innovators using generative artificial intelligence to re-imagine screen-free educational...
Technology : AI Education : Gen Alpha
The Big Idea: Five brands shaping the future of voice-activated AI wearables

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The Big Idea: Five brands shaping the future of voice-activated AI wearables

A significant shift towards touchless devices is playing out in the technology industry, driven by increased commercialisation and accessibility of...
Technology : Voice-Activated AI : Wearable Tech Innovations
The Campaign: Camdom is the world’s first digital condom for safer intimacy

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The Campaign: Camdom is the world’s first digital condom for safer intimacy

This Sexual Health Awareness Month (September 2024), condom brand Billy Boy and creative agency Innocean Berlin unveiled Camdom, an app that acts a...
Technology : Camdom App : Digital Condom
The Viewpoint: How to master AI

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The Viewpoint: How to master AI

AI was on everyone’s lips in 2023 as the curiosity about large language models – from individuals and businesses – grew significantly.
Technology : AI Adoption : Mastering AI

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